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Everybody Wants To Be Us

Podcast Everybody Wants To Be Us
Ben Gallaga
Fashion is full of lies. For so long, humongous multi-national billion-pound corporations, who hijacked creatives, have dictated what we hold, put on our back ...
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  • Mauvais Founder, Jordan Jones left his home town and created an 8 figure clothing brand
    Start your Humantra journey: ⁠⁠https://humantra.co.uk/products/ben-gallaga-starter-kit⁠⁠ Join the 'us' community - ⁠⁠https://k2oxbmv3.paperform.co/ Dive into the incredible story of Jordan Jones, the mastermind behind a viral sensation and one of the UK’s fastest-growing independent fashion brands. Jordan started small in a quiet Cambridgeshire town, where he faced criticism and ridicule from his peers for pursuing his dream of starting his own brand. Instead of giving up, this adversity fueled his determination to succeed. Jordan’s breakthrough began with the help of ASOS, where he was treated as a rising star in the fashion world. He later partnered with Foot Asylum, only to face setbacks when the retailer failed to uphold their agreements. During the pandemic, Jordan made the bold and risky decision to leave these partnerships behind, going fully direct-to-consumer. This move allowed him to take full ownership of his business and customers, including celebrity fans like Jamie Foxx and Jake Paul. Now operating as a highly successful eight-figure fashion company, Jordan shares his journey of navigating challenges, making tough decisions, and staying true to his vision. In this conversation, we explore his experiences with retailers, the struggles of scaling a brand, and the strategy behind his direct-to-consumer success. We also touch on his thoughts about why ASOS has struggled, his innovative approach to getting celebrities to wear his brand, and the personal guilt he feels with every new milestone of success. This is more than just a story about fashion; it’s a testament to resilience, bold choices, and the drive to prove doubters wrong. If you’re an aspiring entrepreneur or someone looking to grow a direct-to-consumer brand, Jordan’s blueprint for success is one you don’t want to miss. His insights, humility, and relatability make this conversation a must-listen for anyone chasing their dreams in business or beyond. Tune in to hear how Jordan turned his challenges into triumphs and built a brand that continues to inspire countless others.
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  • Brand & Marketing Expert: from Intern to Vice-President - How to climb the fashion ladder.
    Start your Humantra journey: ⁠https://humantra.co.uk/products/ben-gallaga-starter-kit⁠ Join the 'us' community - ⁠https://k2oxbmv3.paperform.co/ Cathriona Nolan started at the very bottom of fashion. Now she's a brand and marketing expert. Her foot in the door was a three month internship at New York, which turned into a two decade long career which most recently landed her in Bangkok as a senior vice president. She's worked in all major cities across the world. She's been on photo shoots with Rihanna in New York, worked her way up at Burberry in London, and helped scale the startup to over $100 million. She's done it all online and offline, retail and e commerce. In turn being part of a leadership team, corporate companies and start-up scale-ups, heritage luxury and new emerging brands. She climbed her way to the very top through hard work persistence, and the hunger to explore every opportunity that was thrown at her. She's the perfect example of how saying yes to everything can put you in situations that you never would have imagined. I didn't know much about Katrina before I sat down with her, so I couldn't plan any of my questions. But the weird thing is this was the longest conversation I've had with any guest. The conversation was free flowing, gripping, informative, and filled with relatable stories. If you wanna find out what route you actually want to go down in fashion, listen to Cathriona. Your eyes will be opened and your mindset may be shifted. This conversation will help you gain clarity on how to attack the rest of your career in fashion and help you get to the very top.
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  • Article 1: The REAL Reason Tommy Mallet Went To Court
    Ben and Tommy discuss why Tommy Mallet went to court over his own brand Mallet London. Was it fair that Tommy was taken to court over his own brand? This is the first ARTICLE that we are extracting from the main shows to break down important points the guests discuss with Ben. Full episode is here - https://youtu.be/skbYd15SXhk?si=54e2TSYkdwV0uinl Start your Humantra journey: https://humantra.co.uk/products/ben-gallaga-starter-kit Join the 'us' community - ⁠https://k2oxbmv3.paperform.co/ Follow us on Social Media: Instagram: https://www.instagram.com/bengallaga_/?hl=en TikTok: https://www.tiktok.com/@bengallaga Linkedin: https://www.linkedin.com/in/ben-gallaga-677352236/
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  • Sheer Luxe Editor-in-Chief: How to actually get into the fashion industry - Charlotte Collins
    Start your Humantra journey: https://humantra.co.uk/products/ben-gallaga-starter-kit Join the 'us' community - https://k2oxbmv3.paperform.co/ Charlotte Collins has the job a million girls would kill for. She is the editor-in-chief of the fast growing digital fashion publication SheerLuxe. If you don’t actually know what Sheer Luxe is, this episode dives deep into the day to day runnings of the company, what the people who make up the team are really like & what the future of fashion journalism is becoming. Charlotte is driven, intelligent & very aware of the desires of what people want to read and shop online. I learnt so much from this chat and left it feeling like I now know the fashion industry that little bit more. The angle that Sheer Luxe comes from is one no one has really succeeded at in the past. They’re pioneers, innovators and are always looking into what the future may or may not hold. Their ethos is infectious and so is this episode…
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  • "I didn't let my eating disorder define me" - Lorna Luxe: The Queen of Influencer Marketing
    Join the 'us' community - https://k2oxbmv3.paperform.co/ Lorna Luxe is the perfect example of an OG influencer. From growing up in a council estate in Manchester to living in a 2.5 million pound ghost house. She started posting on social media for fun. She then was given gifts brand deals. She then created her own collections for a fast fashion brand… and now has launched her own brand. Lorna has shared her life online for the past 10 years & amassed over 1.4 million followers that she speaks to every single day. Lorna grew massively on Instagram back in the day when it was just posting still images. But since social media's changed to focus more on video, Lorna has had to change her approach from posting polished pictures of her outfits garnished with luxury items. Lorna then took a risk and started exposing her skincare routine and bravely sharing her hair health journey of alopecia. But she quickly realized… The more access you give people to your true self, the stronger your relationship you build with your audience. In this episode: ⁃ Lorna teaches me how she deals with hate online. ⁃ How she knew Instagram was gonna be her career even though there was no evidence that it could be. ⁃ What you really need to do to create a community in 2025. ⁃ How she deals with anorexia & bulimia  ⁃ What it was like growing up in a council estate in Manchester  ⁃ How much works goes in to being an influencer in 2024. Lorna's perspective on Instagram is priceless. She's gone through every up and down creators could have possibly gone through on the platform and provides insights that are unbeatable to match. If you want a career in social media, then Listen to Lorna and she will show you exactly how it is possible.
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