Marketing Your CU Beyond Rate Competition with Shane Saunders
In this episode of The Digital Banking Podcast, Josh DeTar talked with Shane Saunders, CEO of Mocse Credit Union, about building authentic brand value in community financial services. Shane shared how his credit union discovered its identity as "audaciously authentic" through a rebranding process that honored both their humble beginnings and deep community roots.The conversation explored why competing on price creates a race to the bottom that community financial institutions can't win against larger banks. Instead, Shane emphasized the importance of delivering value through local connection, authenticity, and member experience — qualities that resonate across generations from longtime members to new young account holders.For community financial institution leaders looking to differentiate in an increasingly competitive market, this discussion offers practical insights on leveraging your authentic story and community connections as powerful marketing assets. Tune in to discover how your institution can move beyond rate competition to create meaningful brand resonance.
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1:20:39
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1:20:39
What Financial Institutions Get Wrong About Their Own Policies with Law Helie
In this episode of the Digital Banking Podcast, host Josh DeTar sits down with Law Helie, General Manager of Consumer Banking at nCino, to explore what it takes to modernize digital banking. From his early days in the Marines to leading consumer strategy at one of the industry's top tech firms, Law brings a rare blend of discipline, empathy, and systems thinking.The conversation deepens into the real-world friction between fraud prevention and user experience. Law breaks down how legacy policies, generational gaps in tech literacy, and evolving scam tactics all pressure financial institutions to move faster and stay vigilant.They also unpack how AI reshapes everything from underwriting to internal policy decisions. Whether updating your loan origination flow or rethinking your customer education strategy, this episode is packed with insights to help you balance innovation, compliance, and trust.
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1:44:05
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1:44:05
Cybersecurity in Banking: How to Navigate Vendor Risk with Jones Walker LLP
This episode of the Digital Banking Podcast explored the crucial role of cybersecurity in banking, focusing on vendor risk management. Josh DeTar spoke with Lara Sevener, Tom Walker, and Rob Carothers, partners at Jones Walker LLP, about the unique challenges faced by community and mid-sized banks.The discussion highlighted the increasing reliance on third-party vendors for essential banking services and technology. Sevener, Walker, and Carothers emphasized the importance of due diligence and strong contract negotiation to mitigate risk. They discussed the need for banks to balance the benefits of technological advancements with the potential exposures they create. The group also stressed the importance of clear communication and partnership between banks and vendors.Walker and Carothers shared insights from a recent cybersecurity survey conducted by Jones Walker LLP. The survey revealed critical gaps in third-party risk management practices within the banking industry. The conversation concluded with advice for community banks on navigating the changing landscape of technology and regulation, highlighting the importance of adapting and evolving to stay competitive.
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1:18:55
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1:18:55
How Amplify Credit Union Ditched Fees and Thrived with Kendall Garrison
On this episode of the Digital Banking Podcast, Josh DeTar spoke with Kendall Garrison, CEO of Amplify Credit Union, about shaking up the status quo in the credit union industry. Garrison shared Amplify's commitment to improving members' financial lives, even if it means making tough decisions. They discussed Amplify's guiding principles, the importance of diverse perspectives, and the obligation to give back to the community.Garrison detailed Amplify's decision to eliminate fees, viewing it as a moral imperative. He highlighted the strategic shift to mortgage banking to build generational wealth, and how they manage risk, as opposed to avoiding it. This was achieved by knowing what the business should focus on. The pair explored balancing member needs with profitability and touched upon unconventional strategies.Garrison emphasized a culture of radical transparency, sharing information with vendors and empowering his team. He talked about how he keeps up with industry trends and ensures Amplify stays focused on its mission of member care.
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1:19:29
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1:19:29
How Small Credit Unions Can Compete and Win with Bo McDonald
Small credit unions face big challenges, but does that mean there’s no joy in running one? In this episode of The Digital Banking Podcast, host Josh DeTar sits down with Bo McDonald, Founder and President of Your Marketing Co., to unpack the reality of credit unions under $10 billion in assets. They dive into the importance of mindset, strategic decision-making, and why some small credit unions thrive while others struggle.Bo shares how personal experiences shaped his passion for credit unions and why telling their stories is critical for growth. He explains how smaller institutions can stay relevant by embracing technology, challenging outdated thinking, and prioritizing relationships over transactions. The conversation highlights examples of leaders who are pushing through obstacles to serve their communities.Josh and Bo also discuss the need for honest dialogue in the industry. From tough boardroom conversations to rethinking legacy systems, this episode is a must-listen for leaders who want to future-proof their credit unions while staying true to their mission.
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