Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers

• How To Use Written Content to Become a Thought Leader with Antoinette Chappell | 093

  Jon is joined by Antoinette Chappelle, an expert in executive thought leadership and content creation. They discuss the importance of standing out with original insights and effective content implementation. Antoinette shares her journey from translation to copywriting, and the necessity of strategic, long-form content to build authority in your field. They explore the role of thought leadership in career growth, the impact of AI on content creation, and the significance of having a strong content strategy. Also, Antoinette talks about Property Connect networking events and the value of face-to-face networking in the property and construction industries.Today’s GuestAntoinette Chappell has worked in two professions heavily transformed by AI and automation, yet has remained resilient and agile throughout. As a translator, she spotted automation trends early and pivoted into copywriting in 2019, ahead of the industry curve. In 2023, she wrote "Copy that!" to help fellow translators develop additional revenue streams, guidance that professional bodies are only now advocating. Antoinette now specialises in executive thought leadership, transforming busy leaders' insights into compelling long-form content. This forward-thinking approach exemplifies how she helps C-suite executives and founders lead industry conversations rather than reflect on what has been.Episode Highlights00:00 Introduction00:39 Meet Antoinette Chappelle03:08 Becoming a Thought Leader05:32 Benefits of Thought Leadership08:13 Long Form vs Short Form Content11:07 SEO and Quality Content16:49 Strategic Content Planning20:30 Engaging Content for Professional Services22:31 Personal Touch in Professional Posts23:07 Consistency and Strategy in Posting23:43 Building a Recognisable Brand24:45 The Long-Term Benefits of Quality Content28:07 Evolving with Industry Changes32:46 Networking and Property Connect35:19 Final Thoughts and Takeaways36:15 Favourite Travel Destinations39:21 Conclusion and Contact InformationKey TakeawaysYou need to share your own ideas and stories to stand out. If you want people to notice you, don’t just copy what others say. Use your own experience and show what makes you different.You should have a plan for your content. Think about who you want to help, what they want to know, and when you will share your posts. If you post with a plan, more people will see you as an expert.You don’t have to be the best or have worked for many years to be a leader. If you look ahead, learn new things, and share what you know, you can help others and become someone people trust.Like our guest? Click here to connect with them 🤝Click here to learn more about Antoinette's services 🖥️Find your nearest Property Connect Networking Event 🏡Curious about podcasting? Click here to book a chat with Jon 🎧Want to meet people like you? Click here to join our community 🤝Want more freedom? Grab the Architecture

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• How to Position Yourself as the Go-To Choice with Susanna Reay | 092

  Jon welcomes Susanna Reay, the UK's authority architect and creator of the Spark process. They discuss the importance of building authority over visibility for sustainable business growth in architecture. Susanna shares her expertise on how architectural firms can effectively position themselves as the go-to experts in their field by focusing on their unique methods, offers, and distinctive content. The episode also highlights success stories of interior designers who transformed their businesses by uncovering their unique service premises. Through engaging examples and actionable insights, this episode provides a roadmap for architects and designers to build a credible and distinctive brand.Today's Guest...Susanna Reay is the UK's Authority Architect and creator of the SPARK Process™, dedicated to transforming brilliant but overwhelmed service providers into clear, confident authorities with scalable impact.Episode Highlights...00:00 Introduction00:46 Meet Susanna Reay: The Authority Architect04:26 Positioning Yourself as the Go-To Choice07:53 The Authority Spark Process11:15 Signature Methods and Unique Offers19:25 Real-Life Examples of Unique Service Premises30:47 Conclusion and Key Takeaways31:37 Final Thoughts and FarewellKey Takeaways...You don’t need to be everywhere to be successful.You might think you have to be on every social media platform and get lots of followers. But you don’t. It’s better to know what you want to be known for and build your skills and trust first. This helps you stand out without feeling tired or stressed.You have your own special way of doing things.Even if you learned the same things as others, you have your own method and style. When you find out what makes you different, you can use it to show people why they should choose you. Your unique way is your “calling card”.Share what you believe and what you care about.People want to know what you stand for. If you talk about your ideas and what matters to you, others will see you as a leader. This helps you become the go-to person in your field.Links Mentioned In The Episode...Connect with Susanna on LinkedInGet Susanna’s free resources to help position you as the go-to expert—--Want to launch a podcast?👉 Book a chat with Jon to explore working with him 📞Like to be a guest speaker on this podcast?👉 Click here to apply 📢Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And...

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• Balancing Work and Family - Tips for Working From Home During School Holidays | 091

  Jon shares practical tips for managing work and family life during the school holidays. Jon offers advice on how to maintain productivity by designing flexible routines, prioritising essential tasks, batching work, and using technology. He shares the importance of setting expectations with clients, involving children in planning, and taking care of your own well-being to avoid burnout. Jon also highlights the benefits of outsourcing and the value of connecting with peers for support and ideas. Tune in to learn how to create a balance that works for you and your family.Episode Highlights...00:00 Introduction01:23 Balancing Work and Family During School Holidays02:48 Practical Tips for Managing Work07:16 Deep Work and Breaks10:43 Outsourcing and Tech Solutions12:29 Self-Care and Community Support14:56 Final ThoughtsKey Takeaways...Redefine Productivity: You need to accept that your work efficiency will change during the school holidays. Focus on consistency rather than perfection and set realistic goals for yourself and your business.Plan and Communicate: Design a flexible routine that fits around your family. Let your family and clients know about any new arrangements, and feel free to adjust the plan as you go.Self-Care is Key: It's important to look after yourself. Make sure you get enough rest and take regular breaks. Balancing work and family is challenging, but your well-being should never be neglected.—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.In The Next Episode...Next time Jon chats with Susanna Reay about how to position yourself as the go-to choice.

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• Capturing You: Personal Brand Photography in Architecture with Catherine Turner | 090

  Jon is joined by brand photographer Catherine Turner to discuss the vital role personal brand photography can play for architecture firms. They explore how showcasing the people behind the designs can build trust and differentiate firms in a competitive market. Catherine shares her insights on effectively using these photos beyond just the about page, choosing the right photographer, and understanding photo licensing. Additionally, she provides practical tips for making professional photos work as a powerful marketing tool. This episode is essential listening for architects and design professionals looking to enhance their brand presence.Today's Guest...Catherine Turner is a brand photographer and also co-host for the You Are The Media - London community events. She can help you have awesome photos, whether you shyly cringe or boldly perform while having them taken. She's based in the South East of England but travels the country with her kit, including an essential pop-up stool as she's a bit of a shortie! Catherine is also a wife, a bonus-mum and has a cockerpoo called Arthur.Episode Highlights...00:00 Introduction01:53 Meet Catherine Turner: Brand Photographer06:54 The Importance of Personal Brand Photos17:57 Using Personal Brand Photos Effectively21:54 Leveraging Personal Brand Photos for Marketing26:10 The Power of Personal Connections in Business26:53 The Impact of Visual Marketing30:38 Choosing the Right Photographer34:49 Understanding Photo Licensing40:52 Catherine's Favourite Travel Destination43:06 Final Thoughts and Where to ConnectKey Takeaways...Show your face: Personal brand photos are important. They help people remember you and know who they are working with. This builds trust, which can set you apart from others.Mix professional and casual shots: When using photos, don't just stick to professional headshots. Mix in some casual, everyday photos that show a bit of your personal life. This can make you more relatable and approachable.Choose the right photographer: Work with a photographer you feel comfortable with. This can make a big difference in how you feel about the photo session and the end results.Links Mentioned In The Episode...Visit Catherine’s WebsiteConnect with Catherine on Instagram—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.https://architecturebusinessclub.com/blueprint—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural...

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• Keeping Your Architecture Website Fresh (Like A Magazine!) with Rachel Extance | 089

  Jon is joined by the acclaimed writer Rachel Extance to discuss how architects can keep their practice websites engaging even between projects. They explore the concept of treating your website like a magazine, sharing six key blog ideas that can maintain interest and boost search engine rankings. Topics covered include case studies, unpacking key concepts, origin stories, sales page support articles, news stories, and event write-ups. Rachel also shares valuable tips for creating compelling blog content and the importance of tailoring content to the client's understanding level. And insights on effectively managing writing tasks. Tune in to learn how to make your architecture practice's website consistently dynamic and informative.Today's Guest...Rachel Extance has been writing professionally for more than 20 years, first as a journalist, and now as a copywriter and blogger. She’s always been interested in government, social justice, international development and sustainability so specialises in these areas. Her work is story-led, focused on people, and how our work interrelates to make an impact. Rachel excels at simplifying complex topics for the public and writing for different audiences.Episode Highlights...00:00 Introduction01:28 Meet Rachel Extance: Professional Writer03:46 Using Your Website Like a Magazine08:32 Six Blog Ideas for Architects09:36 Deep Dive: Case Studies13:23 Exploring Key Concepts19:12 The Importance of Origin Stories22:03 Introducing the Sales Page Supporter28:04 Using Pinterest for Your Architecture Business29:03 Sharing News Stories on Your Website30:48 Developing Case Studies and Interlinking Content33:32 Incorporating Events into Your Blog35:25 Tips for Writing Effective Blog Articles39:56 Travel Inspirations and Personal Insights41:30 Conclusion and Final ThoughtsKey Takeaways...Share Your Knowledge: You have lots of stories and experiences that can help others. Share them on your website in blog posts. This way, people can learn from you and trust you more. Explain Your Work: Many people don't understand what architects do. By writing about how you solve problems and create amazing designs, you can help clients see why they should choose you. Keep Your Website Updated: Adding new stories and news to your website shows that you are active and reliable. This helps you rank higher on search engines and keeps you in the minds of potential clients.Links Mentioned In The Episode...Learn more about Rachel’s Writing ClubConnect with Rachel on LinkedIn—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉

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