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When It Hits the Fan

BBC Radio 4
When It Hits the Fan
Latest episode

148 episodes

  • When It Hits the Fan

    Lower Value Humans

    2026/05/27 | 28 mins.
    Ever felt like your boss doesn't quite hold you in the highest esteem?
    Pity then, workers at Standard Chartered Bank. CEO Bill Winters described some of them as 'lower value human capital' during a speech to investors. His words came at a time when the bank is getting rid of thousands of positions and replacing them with AI.
    David and Farzana look at what happens when you say the quiet thing out loud - and what the repercussions are if you get your PR response all kinds of wrong.
    On the extended edition on BBC Sounds, are 'dark forces' really trying to tarnish the late Queen's reputation? Recent revelations about how she lobbied for Andrew Mountbatten Windsor to get a trade envoy job could be just the start of an attempt to gradually unpick her legacy.
    Also, big shout out to the GC. That's Gemma Collins, mega-influencer and former star of The Only Way is Essex. The Department for Education is facing a huge backlash for using her to try and persuade young people to stay in education. David and Farzana explain that the use of influencers in politics is a growing thing - but just chasing their millions of followers doesn't guarantee success. There's an art to getting it right.
    Producer: Duncan Middleton
    Editor: Sarah Teasdale
    Executive Producer: Eve Streeter
    Music by Eclectic Sounds
    A Raconteur Studios production for BBC Radio 4
  • When It Hits the Fan

    Did Swatch PR Backfire?

    2026/05/20 | 26 mins.
    Not every product launch comes complete with tear gas, police dogs and angry crowds.
    But those were the scenes at various cities around the world as a new Swatch went on sale.
    This week, David Yelland and Farzana Baduel discuss whether the chaos that surrounded the launch was PR heaven or hell. Advisors are paid handsomely to try and create such buzz - but can too much hype be a bad thing?
    On the extended edition on BBC Sounds, a PR path that is not well trodden. Because Pippa Middleton owns it and she doesn't want you anywhere near. The sister of the Princess of Wales is finding out being rich and famous is no use when it comes to matters of planning. It's all very public and trying to win over the locals is no easy matter.
    Also, tall tales. The mysterious case involving President Trump and President Xi Jinping of China. They are, apparently, wildly different heights. But when seen side by side, they seemed to be exactly the same height. Are dark PR arts at play when trying to make the boss look dominant?
    Producer: Duncan Middleton
    Editor: Sarah Teasdale
    Executive Producer: Eve Streeter
    Music by Eclectic Sounds
    A Raconteur Studios production for BBC Radio 4
  • When It Hits the Fan

    Knowing When To Quit

    2026/05/13 | 26 mins.
    There is an art to resigning.
    Fall on your sword immediately and you might end up enhancing your reputation. Cling on for months in spite of overwhelming evidence you should quit - and the opposite can be true.
    This week, David Yelland and Farzana Baduel look at whether the PR rules around resigning are changing. Has the tipping point moved in an age of fragmented media? Certainly the noise from the baying mob has never felt louder but if it's not laser-focused, does that make it easier to ignore?
    On the extended edition on BBC Sounds, an AI confession. The CEO of Pfizer, Albert Bourla, says he consults artificial intelligence when he has to make his biggest, most important decisions. Not just when he wants to draft an email.
    Is this a bit of canny PR - proving he's a very modern CEO - or does he risk being accused of 'cognitive outsourcing?'
    Also, Pope PR. From his choice of trainers to relatable tales of call centre hell, David and Farzana look at how it's often the small things that have been Pope Leo's biggest PR wins in his first year.
    Producer: Duncan Middleton
    Editor: Sarah Teasdale
    Executive Producer: Eve Streeter
    Music by Eclectic Sounds
    A Raconteur Studios production for BBC Radio 4
  • When It Hits the Fan

    The King's Speech

    2026/05/06 | 27 mins.
    Finding the right words in a high-pressure situation is not easy - especially when the world is watching. But by common consensus, King Charles' speech to Congress was deemed pretty much pitch perfect.
    This week, David Yelland and Farzana Baduel take you behind-the-scenes, into the writer's room. Who was involved in crafting the words, how did multiple people feed in and yet make it sound like a singular voice?
    They explain why the speech worked for multiple audiences in today's 'fragment economy' - and how difficult themes were smuggled in or glossed over with a specific turn of phrase.
    Also, on the extended edition on BBC Sounds, a similar message to the King's use of 'Keep Calm and Carry On'. As the crisis in the Strait of Hormuz continues, there's been a subtle shift in the Don't Panic messaging - both from government and business. As the ripples from the war look set to continue for many months, David and Farzana look at how we're being softened up for longer-term consequences.
    And she's the Queen of Country - and it seems, the Queen of PR. Dolly Parton has managed that rare thing - to let her fans down while making them love her even more. She's had to cancel her Las Vegas residency due to ill health, but her video message explaining her decision was pitch perfect.
    David and Farzana explain that authenticity is the key - as well as having a lifetime of goodwill to fall back on.
    Producer: Duncan Middleton
    Editor: Sarah Teasdale
    Executive Producer: Eve Streeter
    Music by Eclectic Sounds
    A Raconteur Studios production for BBC Radio 4
  • When It Hits the Fan

    Trouble at the FBI

    2026/04/29 | 29 mins.
    There are jobs and there are jobs. And then there are jobs like being head of the FBI.
    So when you're in that role and get accused of excessive drinking and unexplained absences from duty, the reputational risk is huge.
    This week, David Yelland and Farzana Baduel look at how Kash Patel has handled the claims - from getting into heated verbal battles with reporters to launching a $250m defamation lawsuit citing 'false and obviously fabricated allegations'. What were his options?
    As they explain, proving a negative can be one of the hardest jobs for those in the public eye.
    On the extended edition on BBC Sounds, why the universally awful publicity around the new Michael Jackson movie doesn't seem to matter one jot. Despite widespread criticism for ignoring the dark side of Jackson's story, it's smashing box office records. Is the film a perfect example of 'omission PR'?
    Also, how Apple's succession planning has been a total PR peach. David and Farzana explain how CEO Tim Cook mastered the graceful goodbye and what other leaders can learn from the manner of his departure from the role.
    Producer: Duncan Middleton
    Editor: Sarah Teasdale
    Executive Producer: William Miller
    Music by Eclectic Sounds
    A Raconteur Studios production for BBC Radio 4
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About When It Hits the Fan
When It Hits The Fan takes you behind the headlines and into the high-stakes world of power, influence and reputation. Each week, it unpacks the PR playbook used by some of the world's most powerful people and asks how the hidden hand of the communications industry shapes what you see, hear and believe. Hosts David Yelland and Farzana Baduel dive into the week's biggest media storms, scandals and corporate crises, revealing how PR disasters unfold in real time. From political controversies to celebrity missteps and brand meltdowns, they trace where the story began, how it spiralled, and who ended up in the spotlight for all the wrong reasons. Bringing sharp insight and insider knowledge.David Yelland is the former editor of The Sun and Farzana Baduel is an award-winning communications strategist and crisis management specialist. Together, they draw on decades of frontline experience shaping narratives, handling reputational firestorms and understanding what really drives the news cycle.
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When It Hits the Fan: Podcasts in Family