Siblings at war, power struggles, a well-earned reputation in need of protection - who doesn't love a family dynasty drama?As Eric Trump hints he could try and run for President, David Yelland and Simon Lewis look at how you PR a dynasty, in both business and politics. How do you build momentum and create an inevitability about succession?And on the extended edition on BBC Sounds, why the world of PR loves an anniversary. As Keir Starmer marks a year in power, David and Simon explain why it can be great (not to mention easy and lazy) to celebrate notable dates - but how it can also leave you a total hostage to fortune.Plus whether the PR rules applied to big multinationals can also be used in the smallest of settings.Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4
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25:59
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25:59
Faking It To Make It
Just be your best authentic self. That's supposedly what we should all be striving for. But is it good advice and in public life, is it even possible?This week, David Yelland and Simon Lewis look at creating the illusion of authenticity and why the public can sniff out a fake a mile off.Also, on the extended edition on BBC Sounds, David and Simon celebrate the PR holy grail that is the word-of-mouth smash. And with new statues being announced for the late Queen and Sir Andy Murray, they'll look at the tricky issue of legacy PR.Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4
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27:33
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27:33
Is Bezos blind to Venetians?
Sure, who wouldn't want a wedding snap with Venice's Grand Canal in the background? But what if there were also dozens of banners showing your face on a rocket being blasted into space?As Jeff Bezos and his multimillionaire guests prepare to descend on Venice for his Big Day, David and Simon look at how the lavish bash is set against a backdrop of protests against mass tourism across Europe. And why AirBnB is trying to mount a fight back.Also, in the extended edition on BBC Sounds, it seems rumours of the demise of X might have been exaggerated. David and Simon discuss why it's still the go-to platform for having a PR argument.And emerging from shadows, what does the announcement of the new head of M16 tell us as about the secret service's communications game?Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4
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28:47
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28:47
Sirs, Dames and the PR Game
Arise Sir Goldenballs. With David Beckham all set to receive a knighthood, David Yelland and Simon Lewis look at whether it's possible to use PR to get yourself a major honour.Whisper it quietly, but there might be things you can do to, let's say, maximise your chances.Also, in the extended edition on BBC Sounds, they look at how to spin a change of direction after a week of high-profile U-turns. And they discuss what other campaigners could learn from Jamie Oliver as he sets his sights on how the education system treats kids with dyslexia.Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4
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29:47
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29:47
'Humanity Deserves Better'
What do you get if the designer of the iPhone teams up with the founder of OpenAI? Unbelievable hype, that's what.This week, David Yelland and Simon Lewis examine the huge buzz created by the news that Jony Ive and Sam Altman have joined forces to create 'the coolest bit of tech the world will have ever seen'. The claims don't end there - even though we have no idea what their new product will be. So how do you PR something that doesn't yet exist?Also, on the extended version on BBC Sounds, we all saw it but did it even happen? The bizarre attempt to blame President Macron being shoved by his wife on AI fakery. How the best laid PR plans can dissolve in a moment.And from golden keys to black eyes, Simon and David break down the Trump/Musk press conference.Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4
Inside the world of crisis managers and spin doctors as David Yelland and Simon Lewis watch the week's biggest PR disasters unfold. In each episode our hosts go behind the scenes of the latest news stories and find out how, where and when it all began to hit the fan. When It Hits The Fan is hosted by two of the most influential and experienced people in the game; David Yelland is the former editor of the Sun and alongside him is Simon Lewis, former trouble-shooter for the Queen and Gordon Brown, as well as for major corporations like the Nat West, Vodafone and British Gas. Together they bring decades of experience in both creating and managing crises. They'll share all they know about what's keeping those big stories in and out of the news.
South Africa