Thanks for tuning in during 2021. Walks With A Copywriter is taking a short winter break and will be back in 2022 with more copywriting tips.
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1:49
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1:49
Does word count matter for SEO? Not as much as they say 🤯
SEO gurus often use data to claim that writing longer articles will improve your Google page rank. But that's a distortion of the truth. Oli explains why more words don't always lead to better results.
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13:22
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13:22
What makes a great newsletter? Relevancy! 🎯
Newsletters are still one of the most effective engagement tools a marketer has at their disposal. Oli shares a real case study to demonstrate the techniques he used to greatly improve a client's newsletter.
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16:43
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16:43
How to write a great press release? Get to the point 👉
Journalists are busy people. But getting and holding their attention isn't as hard as you might think. Oli shares his proven tips, having written dozens of featured press releases.
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12:04
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12:04
What can we learn from Content Designers? It starts with research 🔎
Content design is a discipline that's gaining popularity. But what does a Content Designer do? And what can we learn from them? Oli shares his thoughts.
South Africa