Torsion Talk S8 Ep117: 10 Brutal Truths Every Garage Door Business Owner Needs to Hear
If you run a garage door company, this episode is for you. Ryan records live from a Nashville hotel room while attending an SEO mastermind—but the real value here is a raw, unfiltered look at why running a garage door business might be way harder than most people think.Whether you're in the trenches as a one-man show or running a $5M operation, you'll relate to the frustrations, mistakes, and painful lessons that come with growing in this industry. But this isn’t a pity party—it’s a call to sharpen your mindset, build with purpose, and stop bottlenecking your business out of fear.💡 In this episode, Ryan breaks down 10 brutal truths every garage door business owner faces:1. Google makes it harder for us – Other industries can launch Google Ads in minutes. We face verification hell and unfair restrictions.2. Low barriers of entry floods the market – Everyone thinks they can run a door business, driving down pricing and standards.3. Scammers are ahead of the game – Fake GMBs, cloned sites, and lead-gen vultures dominate SERPs and steal legitimate leads.4. We start at zero every month – No recurring revenue = constant grind just to keep the lights on.5. One staffing issue can cripple operations – Vacations, illness, or turnover = chaos.6. Profit margins are slim – Most door companies sit at 5–8% net profit. That's not enough for freedom or security.7. Manufacturers deliver damaged goods – And they rarely take responsibility.8. Our industry association is asleep at the wheel – IDA isn’t doing enough to fight for us or push back against scammers.9. High lead costs, low tickets – We pay more for leads than other trades, yet make less per job.10. A single crash can cost you $20K+ – One wreck, one van out, and you’re stuck fighting insurance while losing revenue.👉 Bottom line? Garage door pros are resilient as hell. If you've grown your company to $3M+ in revenue, you've been lied to, stolen from, and pulled back into a truck more times than you can count. And you're still here. That's powerful.But we make it harder than it has to be. Bottlenecks. Fear. Lack of trust. This episode is a push to think bigger, hire better, charge what you’re worth, and design a company that works without you in the middle of everything.—🎧 Listen now and get real with your business. 💥 Want help building your plan for 2026? Join us in Fort Lauderdale for the Garage Door U Intensive. Two spots left. Apply now at garagedooru.com/intensiveFind Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://markinuity.com/Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.comStealth Hardware - https://quietmydoor.com/
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