This live farm tour back in August 2025 was at J&L Green Farm in Virginia, where Jordan Green walks us through the operational heart of the farm. From on-farm poultry processing and cold storage to multi-species shelter design and silvopasture development, the conversation is delves into why certain farming infrastructures and layouts exist, how animals are rotated, on-farm problems with certain infrastructure, and how design iterations have helped him reduce labor, improved animal welfare, and increased land productivity.
Key Topics
On-farm poultry processing layout and cold-chain control
Multi-species shelter systems and labor efficiency
Pasture poultry genetics, heat stress, and shelter design
Multi-species grazing: pigs, cattle, poultry, and soil health
Silvopasture development and long-term land productivity
Why You Should Listen
Hear how a regenerative farm works in practice.
Learn how J&L Green Farm designs systems to reduce labor and scale.
Understand real-world multi-species grazing.
Hear lessons learned through trial and error.
Gain a clear view of resilient land management.
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Timestamps
00:00:00 – Arrival at J&L Green Farm and overview of the hub property
00:09:30 – Poultry processing setup, layout logic, and food safety flow
00:18:45 – Ice, chill-down, freezer capacity, and cold storage strategy
00:28:15 – Farm store setup, permits, and limited-hours retail model
00:37:45 – Customer ordering, fulfillment, shipping, and efficiency tradeoffs
00:47:00 – Brooder containers, chick cycles, and feed formulation
00:56:30 – Poultry genetics, growth rates, and pasture vs conventional models
01:06:00 – Mobile multi-species shelter system design and iteration process
01:15:30 – Heat management, airflow, labor efficiency, and daily moves
01:25:00 – Grazing rotation with poultry, cattle, and pigs on shared ground
01:34:30 – Silvopasture development, pigs as land-management tools
01:44:00 – Soil health outcomes, resilience, mistakes learned, and long-term vision