The Regenaissance Podcast

Joel Hollinsworth runs Smoke River Ranch in Oklahoma, where he's built a herd-share community of about 40 families co-owning cattle together - a model that's taken his herd from 15 animals to 425 in four years. But, this could all be taken away, as he's fighting two subpoenas from the Oklahoma Department of Securities on claims his shares are unregistered financial securities. In this episode, Joel breaks down exactly how that herd-share structure works economically, and then walks through the legal fight he's currently in.
He gets into why that claim doesn't hold up, who's helping him fight it (including USDA's Brooke Rollins' office and the American First Policy Institute), how they're fighting it, and what's at stake for other ranchers running similar models. Ultimately, this challenge threatens not only Joel's ranch, but the broader idea that people should be able to support and participate in local food systems without facing unnecessary regulatory burdens or government overreach.
We also talk through the broader pattern of regulatory overreach in agriculture, and close with Joel's advice for young people looking to get into ranching - namely, don't try to do it alone.
Key topics
How the herd-share model works (co-ownership, calf splits, time horizons)
The Oklahoma securities subpoenas and the case against them
Legal support and path forward (Rollins' office, state legislation)
Advice for young ranchers on doing this in community
Timestamps

0:00 – Intro + catch-up
2:00 – Herd-share model origins
5:00 – Scaling to 425 head + genetics program
13:00 – First subpoena
17:30 – Second subpoena, securities claim explained
21:30 – Why it's not a security
26:00 – Comparisons to other ag regulatory fights
31:00 – Legal support and path forward
47:30 – Herd-share financials + time horizons
58:30 – Advice for young ranchers + close
Connect with Joel
Support Joel's Gofundme
Smoke River Ranch Website
Herdshares
Apply for Herdshares
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Francine is a farmer, mom of four, and co-founder of the Mulberry Tree App - a farm-to-fork platform that lets consumers buy ingredients directly from local farms, with no listing fees, no middleman, and no data selling. She and her husband built it from scratch, self-funded, while navigating mold illness, alpha-gal syndrome in their family, and a bunch of scammers! They launched the app in January 2025.
We talk through how the app works, why convenience is the real barrier between consumers and local farms, and what it actually takes to build something like this without outside funding or corporate backing. Enjoy :)
What we talk about:
- How the Mulberry Tree App works - farm-to-fork recipes, local farmer discovery, 24/7 farmers market
- Why they don't charge farmers listing or marketing fees
- Facebook censorship of farm products during COVID and why it pushed them to build their own platform
- The grassroots marketing approach: vendor events, merchandise, one-on-one outreach
- Alpha-gal syndrome - what it is, how misinformation is hurting people, and why the app has 300+ alpha-gal-safe recipes
- Mold illness, raising four kids on a farm, and the tribulations behind building the business
- The case for food sovereignty and why 77 farms closing per day is a national problem
Timestamps:
0:00 — Intro
1:10 — What is the Mulberry Tree App?
6:45 — How it handles the convenience problem for consumers
12:00 — The origin story - a dream, a husband, and no coding experience
18:30 — Facebook censorship and why decentralization matters
26:00 — Grassroots marketing: vendor events, shirts, 400 downloads in two weeks
32:00 — Consumer patterns and what makes the app experience different
39:00 — The town square, courses, live animal listings, and cottage industry sellers
47:00 — Growing up on farms, moving to Arkansas, raising kids outside the system
54:00 — Mold illness, alpha-gal, and the year their son was on steroids
1:04:00 — Why most businesses fail and why they didn't
1:09:00 — Final thoughts: know your farmer, know your food
How to Support Francine:
Download the app via their website
Connect with her via X

Ashley Armstrong is a first-generation regenerative farmer and co-founder of Strong Sistas, a health platform born out of her own autoimmune diagnosis. She built Angel Acres Farm in Southwest Michigan from the ground up, producing corn- and soy-free eggs, and went on to found Nourish Food Club - a cooperative network of small regenerative farms supplying clean, transparently raised food directly to families.

What We Cover
How Ashley went from graduate school to building a regenerative farm from scratch
Why conventional chicken and pork now have a fatty acid profile closer to seed oils than real meat
The 100-year shift in dietary fats and what it's doing to human metabolism
How Nourish Food Club is reviving the farm cooperative model to support small farmers
The bureaucratic bullying small farms face daily - and why the system is designed against them
Timestamps

00:00 – Ashley's health crisis and path to farming
06:30 – Building Angel Acres from scratch
13:00 – Lessons from 12 years of competitive golf
18:45 – How Nourish Food Club works
26:00 – Why cheap and quality food can't coexist
33:30 – The 100-year shift away from saturated fat
42:00 – How corn and soy changed pork and chicken
49:30 – Phytonutrients in pasture-raised meat
56:00 – Why grocery labels are meaningless
01:03:00 – The problem with indoor farming
01:09:30 – Bureaucratic bullying and the jerky incident
01:17:00 – Why small farm costs are structurally higher
01:28:00 – Where consumers can start
Links
Website
Instagram
YouTube
Regenaissance YouTube Channel

About The Podcast: The Regenaissance Podcast explores the people, farms, and ideas rebuilding our food system from the ground up.

Baird Maple Syrup Farm in Vermont has been producing maple syrup for over a century. I visit with farm managers and sugar makers, Jacob and Jenna Baird. Jenna is the fifth generation of her family to work this land.
What We Cover
How maple syrup is made (and why most people have it wrong).
The modern sugar bush (100+ miles of tubing, vacuum systems, and leak-chasing).
Reading labels (how to spot fake or blended "maple" products at the grocery store).
The full production season why it's a 6-week sprint, what starts it, and what ends it).
Farm succession and conservation (how the Baird family is transitioning a 107-year-old farm to the next generation). 
Timestamps

00:00 — Welcome to Baird Farm: 107 years of maple and dairy history
02:00 — Why it's so hard to keep a farm across generations
08:00 — Sap vs. syrup: what you're actually pulling from the tree
09:00 — How to read a maple syrup label (and spot the fakes)
11:00 — How vacuum tubing works and why it doubles production
17:00 — How tapping actually works: drilling, spouts, and tree health
21:00 — The production season: a 6-week window from February to April
34:00 — Farm succession: leasing to own and navigating family transitions
43:00 — Reverse osmosis and the sugar house: how sap becomes syrup
47:00 — Sugar maple vs. red maple: how to tell them apart in the bush
Connect with Jason & Baird Farm:
Website
Instagram

Follow our Youtube Channel

Farmer Stories pulls the best conversations from The Regenaissance archive - real voices from American farmers on the systems, economics, and communities shaping food and land in the US.
Triple Oaks Farm is a family-run regenerative farm in Virginia, raising pastured pigs and other livestock with a focus on food sovereignty, stewardship, and community.
Timestamps:

00:00 – Biblical dominion and why he left USDA butchers 
06:00 – PSE meat explained: what stress does to pork quality 
09:00 – Electro stunning abuse and burn wounds on the meat 
16:00 – USDA butcher threatens to ice him out as a customer 
19:00 – The final straw: filthy shop, wrong pig returned, going full PMA

Connect With Bryson:
Website
Instagram
Follow the tour on YouTube