infinite scroll

Thank you to BRITA for supporting this episode: https://ownyourthing.brita.net/en-AU

In this episode, we discuss the perceived value of celebrity endorsements, how brands have had to adapt this strategy to the social media era, and attempt to answer the question: does Gen Z even respond to celebrity endorsements? Or is this marketing strategy better left in the past?

Timestamps:

00:00 Intro

2:08 Sponsor ad-read: BRITA

3:02 Why we have celebrity endorsements & ambassadors

9:03 Gen Z sentiment toward celebrity endorsement & ambassadors

9:40 Negative perception of celebrity endorsements

12:50 Positive perception of celebrity endorsements

18:16 How the industry has adapted to new-age ambassadorships

20:10 The impact of watchdog accounts on celebrity marketing

21:54 Celebrity ambassadors as missing-driven marketing

22:39 BRITA x Millie Bobby Brown

23:47 Brands utilising humour

24:46 Brands using celebrities for world-building

27:40 Conclusion

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This is a mini interview with Australian country singer-songwriter (and listener of the pod!), Michaela Cook.

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Please consider buying us a coffee or subscribing to a membership to help keep Centennial World's weekly podcasts going! Every single dollar goes back into this business🩷 https://buymeacoffee.com/centennialworld/ 

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The biggest tech news & social media trends on the internet from May 13th, 2026.

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Timestamps:

00:00 Intro 

1:25 Breaking down the “Girlbossification of AI” discourse

11:01 The book app coming under fire for using AI on social media

18:49 BuzzFeed and Bumble embrace AI

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Subscribe to Apple Podcasts: https://podcasts.apple.com/au/podcast/infinite-scroll/id1499785732   

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Are you a podcaster looking for brand partnerships? Or a brand looking to advertise on podcasts? Check out our marketplace connecting podcasters of all sizes with brands of all budgets worldwide: https://www.sponstudio.com 

Please consider buying us a coffee to help keep Centennial World's weekly podcasts going! Every single dollar goes back into this business💖 https://buymeacoffee.com/centennialworld  

Sources: 

https://www.thecut.com/article/ai-girlboss-women-reese-witherspoon-mel-robbins.html 

https://podcasts.apple.com/au/podcast/the-girlboss-ification-of-ai-how-big-tech-is/id1733535260?i=1000763044510 

https://www.instagram.com/reel/DXKphAtkbgW/?igsh=NjBzYmNwcGdlaTln   

https://deadline.com/2026/04/sandra-bullock-encourages-hollywood-lean-into-ai-1236864020/ 

https://www.library.hbs.edu/working-knowledge/women-are-avoiding-using-artificial-intelligence-can-that-hurt-their-careers 

https://sophiaamoruso.substack.com/p/women-are-sleeping-on-ai-and-its

 
https://open.spotify.com/episode/5bxjz86QTKlQI8dxycgapp?si=mKRzDqjdQjyQWBkIilP3Ag 

https://www.threads.com/@sparks_books/post/DYBlPW4DQ5b/media?xmt=AQG0_e9XD0i7742k4OyqmPBzaOdVqZF26_h6zLtEmNUNzb7co5tsSYU1BqOihzIibICRJpGz  

https://www.nbcnews.com/business/buzzfeed-sells-hot-ones-studio-first-we-feast-rcna183956 

https://futurism.com/artificial-intelligence/buzzfeed-disastrous-earnings-ai 

https://investors.buzzfeed.com/news-releases/news-release-details/buzzfeed-inc-announces-proposed-majority-stake-investment-byron 

https://www.axios.com/2026/05/11/bumble-reset-gen-z-dating-apps 

https://www.youtube.com/watch?v=C0zmpWeywb0&list=PLc5F2y4laofG8BBeKLfc1h_wLFO0Gjx3M&index=1 

https://www.reddit.com/r/technology/comments/1taels2/bumble_ceo_reveals_its_killing_off_the_swipe_on/

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The biggest stories on the internet from May 12th, 2026.

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Please consider buying us a coffee or subscribing to a membership to help keep Centennial World's weekly podcasts going! Every single dollar goes back into this business🩷 https://buymeacoffee.com/centennialworld/

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Timestamps:

00:00 Intro

2:39 Olivia Rodrigo babydoll dress discourse

6:30 Anthony Festa allegedly banned from solidcore

15:35 Dua Lipa vs. Samsung

Subscribe to Spotify: https://open.spotify.com/show/18cqrQI7gMiVfxIMRAeULF

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The biggest stories on the internet from May 11th, 2026.

Join our Patreon here!!! https://www.patreon.com/c/CentennialWorld/

Please consider buying us a coffee or subscribing to a membership to help keep Centennial World's weekly podcasts going! Every single dollar goes back into this business🩷https://buymeacoffee.com/centennialworld/

Timestamps:

00:00 Intro

00:56 Avery Woods vs. college student

9:06 James Charles apologises for GoFundMe DM rant

13:18 Justin Bieber x Palantir concert??? (not really)

Subscribe to Spotify: https://open.spotify.com/show/18cqrQI7gMiVfxIMRAeULF

Subscribe to Apple Podcasts: https://podcasts.apple.com/au/podcast/infinite-scroll/id1499785732

Subscribe to our weekly Substack: https://centennialworld.substack.com/

Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/

Follow our publication: https://www.tiktok.com/@centennialworld

Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/

Follow Lauren on TikTok: https://www.tiktok.com/@laurenmeisner_