#121 - Photo editing tips to elevate your photography & grow your business with Roberta Dallalba - part 2
Love the episode? Send me a text & tell me.Editing is directly linked to business results. It is the finishing touch to our creativity and to that raw photo. And if that end product does not blow the viewer’s minds, it’s a red alert - a gap we may not see, but clients most definitely will, which will begin to show up as fewer clients, clients not returning, confusion, and second-guessing ourselves.Editing isn’t just about creating a magnificent photo. It’s about creating a solid business on the foundation of solid skills because our editing skills position us as experts & increase our value to the client. This week on the podcast, the queen of editing, Roberta Dallalba, continues to share powerful editing tips that not only elevate our photography but also grow our business. Clients can love us. They can love our work ethic, our creativity, our talent, the raw photo out of the camera, the experience of working with us, but at the end of the day, if our editing doesn’t match their needs, none of that matters. Read more at https://myfoodlens.com Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/ Show notes available at https://www.myfoodlens.com/blog/121-photo-editing-tips-to-elevate-your-photography-grow-your-business-with-roberta-dallalba-part-2Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERELightroom course link: https://robertadallalba.com/lightroomtransformsUse Discount code for 10% off: FOODLENS10Mini-course: A guide to diversifying your photography businessDownload free resources:The 10-step photoshootThe 5 steps to visual storytelling
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#120 - Photo editing tips to elevate your photography & grow your business with Roberta Dallalba - part 1
Love the episode? Send me a text & tell me.Often, we see editing in isolation from the creative process.In fact, many creatives don’t realise that editing is not an optional step, and miss it.The consequences of weak editing or missing it altogether are never obvious.When our photos don’t stand out, we are unable to create a brand’s style or don’t see progress in winning clients - we think of everything except editing. The role of editing and how it might be holding us back is not something that comes to us. This week on the podcast, the queen of editing, Roberta Dall'Alba, shares powerful editing tips, but also how to use them to grow your business. She shares the direct link between editing and business growth, an efficient editing workflow that saves time, pros and cons of different Lightroom versions, the power of AI in editing, bringing storytelling to editing, and much more.This isn’t just a masterclass in post-processing but a mindset shift to edit like a true Creative.Read more at https://myfoodlens.com Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/ Show notes available at https://www.myfoodlens.com/blog/120-photo-editing-tips-to-elevate-your-photography-grow-your-business-with-roberta-dallalba-part-1Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERELightroom course link: https://robertadallalba.com/lightroomtransformsUse Discount code for 10% off: FOODLENS10Mini-course: A guide to diversifying your photography businessDownload free resources:The 10-step photoshootThe 5 steps to visual storytelling
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#119 - Work for free? Here's how to decide when it's worth it.
Love the episode? Send me a text & tell me.Free work or working in exchange for anything except $$$ isn’t a NO-NO. In fact, it can be a big fat “YES” too.I share how to easily decide when to work for free. After endless mistakes & many lessons learnt, I’ve created a decision-making process for offers to work for free or in exchange for products.I’ve created a simple way to quickly decide whether an opportunity without monetary compensation is worth taking on or not. In this episode, I share exactly how to make that decision in minutes and free yourself from doubt, frustration, and being taken for a ride. Working for free can be powerful, very high-value, and catapult your business - but only when you do it on your own terms.This episode will show you exactly how to make a quick decision with complete confidence - a decision that will leave you joyful, satisfied, profitable, and creative, in spite of not being paid in cash. Read more at https://myfoodlens.com Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/ Show notes available at https://www.myfoodlens.com/blog/119-work-for-free-here-s-how-to-decide-when-it-s-worth-itHave a question? Submit it as a voice note to be featured on the My Food Lens Podcast HEREMini-course: A guide to diversifying your photography businessDownload free resources:The 10-step photoshootThe 5 steps to visual storytelling
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#118 - How to use LinkedIn & video pitching to book more clients with less effort with Candice Ward - Part 3
Love the episode? Send me a text & tell me.If we send our rates and the client ghosts us, we blame ourselves for being too expensive.If we don’t send our rates, but request more information and then the client ghosts us, we blame ourselves for sabotaging the opportunity. If we send our rates and the conversation moves further, we think it’s sheer luck. We are forever living in this debate between yes and no, sending or not sending, overcharging or undercharging.. Ughhh!The loop of doubt and insecurity continues.The truth is that this loop exists because we are missing an essential part of the business - boundaries.Boundaries and rules for the way we do things.In fancy words, a sales process.As we continue our mindblowing series with Candice Ward, a food photographer with a background in corporate sales, she talks about the absolute necessity of having a sales process in place.She shares the essential steps in a sales process, transitioning from pitching to closing the deals, the best way to handle objections, using a sales process to position yourself as a premium service.. and so much more. Having a sales process in place gives us the highest level of clarity, and when we have clarity, the client has clarity. .. because it comes through in everything we do and say.If you’ve felt shaky sending out your rates, been unsure about how to proceed with a project, negotiate, or clear objections - having a sales process in place is your answer.Read more at https://myfoodlens.com Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/ Show notes available at https://www.myfoodlens.com/blog/118-how-to-use-linkedin-video-pitching-to-book-more-clients-with-less-effort-with-candice-ward-part-3Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HEREMini-course: A guide to diversifying your photography businessPitch to profit playbook - https://candiceward.mykajabi.com/playbookDownload free resources:The 10-step photoshootThe 5 steps to visual storytelling
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#117 - How to use LinkedIn & video pitching to book more clients with less effort with Candice Ward - Part 2
Love the episode? Send me a text & tell me.Pitching through email or video is a pain but it is one of the most essential tools for building a business. If it feels frustrating to keep sending pitches without hearing back, then there’s a need to shake things up.This week, Candice Ward, food photographer and business coach for creatives with a background in corporate sales, returns on the podcast to talk about one of the most effective, fun, and strategic ways to reach out to brands - video pitching.Candice shares why video is such a powerful tool for pitching, the key elements of a high-converting video pitch, common mistakes to avoid, and how to create a repeatable video outreach system that saves time but still feels personal.There’ll always be someone who does the job cheaperThere’ll always be someone who gives more photos There’ll always be someone who offers a different rate Stand out, differentiate yourself, and become memorable & unignorable - by video pitching. Read more at https://myfoodlens.com Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/ Show notes available at https://www.myfoodlens.com/blog/117-how-to-use-linkedin-video-pitching-to-book-more-clients-with-less-effort-with-candice-ward-part-2Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HEREMini-course: A guide to diversifying your photography businessPitch to profit playbook - https://candiceward.mykajabi.com/playbookDownload free resources:The 10-step photoshootThe 5 steps to visual storytelling
If you take photos of food for any reason, be it hobby or business, this podcast is for you! After 15 years as an architect, Dyutima switched careers and built a successful business in food styling and food photography. Join her, as she deep dives into the world of food styling & photography, actionable strategies to build & grow your business, manage social media challenges and create fearlessly by nurturing a positive mindset. Whether you’re a photographer, food entrepreneur or aspire to be one, food stylist, blogger, influencer, small food business or connected to food & photography in any way, this podcast shall leave you with answers, action and inspiration. Read more about Dyutima at https://myfoodlens.com Follow her on Instagram at https://www.instagram.com/dyutima_myfoodlens/
South Africa