#118 - How to use LinkedIn & video pitching to book more clients with less effort with Candice Ward - Part 3
If we send our rates and the client ghosts us, we blame ourselves for being too expensive.If we don’t send our rates, but request more information and then the client ghosts us, we blame ourselves for sabotaging the opportunity. If we send our rates and the conversation moves further, we think it’s sheer luck. We are forever living in this debate between yes and no, sending or not sending, overcharging or undercharging.. Ughhh!The loop of doubt and insecurity continues.The truth is that this loop exists because we are missing an essential part of the business - boundaries.Boundaries and rules for the way we do things.In fancy words, a sales process.As we continue our mindblowing series with Candice Ward, a food photographer with a background in corporate sales, she talks about the absolute necessity of having a sales process in place.She shares the essential steps in a sales process, transitioning from pitching to closing the deals, the best way to handle objections, using a sales process to position yourself as a premium service.. and so much more. Having a sales process in place gives us the highest level of clarity, and when we have clarity, the client has clarity. .. because it comes through in everything we do and say.If you’ve felt shaky sending out your rates, been unsure about how to proceed with a project, negotiate, or clear objections - having a sales process in place is your answer.Read more at https://myfoodlens.com Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/ Show notes available at https://www.myfoodlens.com/blog/118-how-to-use-linkedin-video-pitching-to-book-more-clients-with-less-effort-with-candice-ward-part-3Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HEREMini-course: A guide to diversifying your photography businessPitch to profit playbook - https://candiceward.mykajabi.com/playbookDownload free resources:The 10-step photoshootThe 5 steps to visual storytelling
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#117 - How to use LinkedIn & video pitching to book more clients with less effort with Candice Ward - Part 2
Pitching through email or video is a pain but it is one of the most essential tools for building a business. If it feels frustrating to keep sending pitches without hearing back, then there’s a need to shake things up.This week, Candice Ward, food photographer and business coach for creatives with a background in corporate sales, returns on the podcast to talk about one of the most effective, fun, and strategic ways to reach out to brands - video pitching.Candice shares why video is such a powerful tool for pitching, the key elements of a high-converting video pitch, common mistakes to avoid, and how to create a repeatable video outreach system that saves time but still feels personal.There’ll always be someone who does the job cheaperThere’ll always be someone who gives more photos There’ll always be someone who offers a different rate Stand out, differentiate yourself, and become memorable & unignorable - by video pitching. Read more at https://myfoodlens.com Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/ Show notes available at https://www.myfoodlens.com/blog/117-how-to-use-linkedin-video-pitching-to-book-more-clients-with-less-effort-with-candice-ward-part-2Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HEREMini-course: A guide to diversifying your photography businessPitch to profit playbook - https://candiceward.mykajabi.com/playbookDownload free resources:The 10-step photoshootThe 5 steps to visual storytelling
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#116 - How to use LinkedIn & video pitching to book more clients with less effort with Candice Ward - Part 1
This week on the podcast, Candice Ward, a business coach for creatives, food photographer, dessert blogger, and online educator with a background in corporate sales, shares how to use LinkedIn powerfully to boost your leads without stress and overwhelm. She shares different ways to use LinkedIn, how to power it with chatGPT prompts, types of LinkedIn content that build credibility, how to optimize your LinkedIn profile to attract inbound leads, and the best way to turn a LinkedIn connection into a paying client without sounding salesy. LinkedIn can come across as a stiff platform. But boy! It is a powerhouse and often underutilized. As creatives we flock towards Instagram and more visual platforms but if you’re trying to build a business, a presence on LinkedIn is non-negotiable. At least now, with the fickle algorithm of Instagram. This episode is a conversation you will love. Bring a notebook and make tons of notes because the strategies discussed are absolute game-changersRead more at https://myfoodlens.com Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/ Show notes available at https://www.myfoodlens.com/blog/116-how-to-use-linkedin-video-pitching-to-book-more-clients-with-less-effort-with-candice-ward-part-1Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HEREMini-course: A guide to diversifying your photography businessPitch to profit playbook - https://candiceward.mykajabi.com/playbookDownload free resources:The 10-step photoshootThe 5 steps to visual storytelling
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#115 - Why collaboration is the secret sauce for business growth & improving photography skills with Aimee Twigger - part 2
Collaborations are crazy effective, they double the results and double the impact but can go sideways, which can be detrimental to business growth, which makes it essential to approach them the right way. This week on the podcast, Aimee Twigger @twiggstudios discusses how collaborations could be the secret sauce for business growth. She explains how collaborations lead to business success and the best way to approach them to avoid partnerships going sideways.She talks about rewarding collaborations, how to reach new audiences, tackle challenges, resolve conflicts, and use collaborations to double the results you deserve. Collaborations are mighty powerful because 2 (or more) minds are better than one. Collective effort brings bigger results and nothing should stop us from tapping into the power of partnerships. If anything, we should take that leap because of the mighty results it brings.Many factors play a part in a successful collaboration, and we need to be aware of them because when collaborations don’t go well, they leave a bad taste, scar us, and shut us out of the idea of partnerships.Get into collaborations - make them impactful, joyful, and highly profitable, as they should be.Collaboration is a powerful tool that completely changes the course of our business and creative journey. Welcome the opportunity to collaborate with open arms but also with eyes wide open. Tune in to learn how to stay on top of your collaboration game and drive it to bring you the highest results.Read more at https://myfoodlens.com Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/ Show notes available at https://www.myfoodlens.com/blog/115-how-to-use-collaboration-to-improve-your-photography-and-grow-your-business-with-aimee-twigger-part-2Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HEREMini-course: A guide to diversifying your photography businessDownload free resources:The 10-step photoshootThe 5 steps to visual storytelling
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#114 - Why collaboration is the secret sauce for business growth & improving photography skills with Aimee Twigger - part 1
The struggle of feeling alone in business is real. We all wish for a listening ear, an accountability partner, or a mentor. In some way or the other, most of us wish we had a sounding board to encourage us and complement the gaps in our skills: a no-judgment person who shares the same passion for the mission. Collaboration is having a partner in crime or a partner in creativity so the journey feels supported, understood, less lonely, and fast-tracked to success. This week on the podcast, Aimee Twigger @twiggstudios shares how collaborations could be the secret sauce for growth in business. She shares how collaborations improve photography techniques and also lead the path to business success.She talks about the benefits of collaboration, how it takes skills up a notch, signs of successful collaboration, different types of collaborations, and what to look for in potential collaborators.Aimee has experienced personal and business success through several collaboration projects and shares how collaborations can change the course of the journey & even save Creatives from giving up on their passion.Read more at https://myfoodlens.com Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/ Show notes available at https://www.myfoodlens.com/blog/114-why-collaboration-is-the-secret-sauce-for-business-growth-improving-photography-skills-with-aimee-twigger-part-1Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HEREMini-course : A guide to diversifying your photography businessDownload free resources:The 10-step photoshootThe 5 steps to visual storytelling
If you take photos of food for any reason, be it hobby or business, this podcast is for you! After 15 years as an architect, Dyutima switched careers and built a successful business in food styling and food photography. Join her, as she deep dives into the world of food styling & photography, actionable strategies to build & grow your business, manage social media challenges and create fearlessly by nurturing a positive mindset. Whether you’re a photographer, food entrepreneur or aspire to be one, food stylist, blogger, influencer, small food business or connected to food & photography in any way, this podcast shall leave you with answers, action and inspiration. Read more about Dyutima at https://myfoodlens.com Follow her on Instagram at https://www.instagram.com/dyutima_myfoodlens/
South Africa