121: Your Mindset Is Your Business Strategy with Cady Hannah of Happiness by Cady
What if the biggest thing holding your beauty business back isn’t strategy but actually mindset? In this episode, I’m joined by Cady Hannah, life coach, NLP practitioner, and host of The Happiness Hangout podcast. We chat about the thoughts that shape your reality, why confidence matters just as much as skill, and how to catch those sneaky beliefs that make you second-guess yourself behind the lash bed or online. Cady’s perspective will make you want to slow down, tune in, and remember - you are the energy behind your business.What you’ll hear in this episode:How can you start shifting your mindset when self-doubt creeps in?Why do we compare ourselves to others and how can we stop?The connection between your thoughts and your business resultsWhat’s one mindset shift to make when you feel “behind”?How to trust that your small steps are actually adding upTune in for an uplifting conversation that’ll help you see mindset as your most powerful beauty business tool.More about Cady:Cady Hannah is a life coach, NLP practitioner, and host of The Happiness Hangout podcast. She helps women in their 20s build confidence, clarity, and self-love so they can create lives that truly feel aligned. Through her podcast, content, and coaching, she shares mindset shifts and tools that make personal growth simple, fun, and empowering.Connect with Cady:Website: Happinessbycady.comInstagram: https://www.instagram.com/happinessbycady/TikTok: https://www.tiktok.com/@happinessbycadyWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
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120: Appointment Time Mapping for Lash Artists
Are you constantly running behind in your lash appointments and feeling stressed the rest of the day? In this episode, I share exactly how to map out your appointment timing so you can stay on schedule, deliver a quality set, and feel more in control of your day. If you’re newer to lashing or just want to tighten up your timing, this one’s for you.I walk you through how to structure full sets and fills, step by step, plus the little time-saving habits that make a big difference. My goal is to help you feel less rushed and more confident during appointments so you can give your clients the best experience without burning yourself out.What you’ll learn in this episode:How you can map out each step of your appointments to stay on trackWhy beginners should focus on technique before worrying about speedWhat does a realistic timeline for a full volume set actually look like?How can you split your time evenly during a hybrid fill?Which parts of the lash line should always be top priority?The easiest way to rebook clients without it feeling awkwardTune in and learn how to manage your appointment timing like a pro so you can breathe easier and focus on the fun part: lashing!Resources:Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
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119: 8 Simple Moves You Can Make TODAY to Get More Clients
Ever looked at your schedule and thought, “Yikes… I need clients ASAP”? We’ve all been there. In this episode, I share EIGHT super practical things you can do—like, literally today—to get people booking with you. These aren’t complicated marketing hacks or things that take weeks to pay off. They’re real, doable steps that actually work to get new faces in your chair (and money in your pocket).We’ll talk about everything from simple ways to show up locally to easy tweaks that make you more findable online, plus a few scrappy strategies that create instant momentum. If you’ve been feeling the stress of empty appointment spots or just want to boost your visibility heading into busy season, this episode will give you fresh ideas and a little pep talk too.What you’ll learn in this episode:The local goldmine of clients you might be sleeping onA super low-key way to get your current clients spreading the wordHow to boost your Google visibility without spending a dimeA simple social media trick that actually leads to bookingsWhy showing your face on video is worth the nervesThe easiest way to create FOMO around your openingsThe mindset shift that keeps clients flowing inHit play and let’s go those empty spots filled!Resources:Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
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118: Why Social Media Might Not Be “Working” (and How to Fix It)
Ever feel like you’re putting your heart into social media…and crickets? Like you’re posting, trying all the “right” things, and still not seeing the results you want? You’re not alone! In this episode, I break down what to do when it feels like social just isn’t working for you. I walk you through the exact steps to take when you feel stuck, burned out, or ready to throw your phone out the window. By the end, you’ll know how to reset, show up with way more confidence, and actually start turning your social media into a tool that works for you not against you.What you’ll learn in this episode:Are you setting the right goals for your social media?How to stop chasing likes and start chasing resultsThe three marketing must-haves that keep things simpleA quick daily habit that builds momentum without burnoutHow can you make sure clients know why they should book you?What simple fixes to make your booking process crystal clear? (and a no brainer for a clients to book with you)The mindset shift that makes showing up online way less scaryOpen up your notes app or grab a pen and paper for this one - you’ll be inspired to take action right away! I’m teaching a social media class at Premiere San Antonio on September 28th!If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout.Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.htmlResources:Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
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117: How to Make Content Creation Feel Easier (And Maybe Even Start Liking It)
Why does creating content feel so dang hard sometimes? If you find yourself staring at your phone, overthinking every caption, and feeling like social media is more of a chore than a tool, this one is for you. In this episode, I break down the real reasons content feels heavy and overwhelming, and more importantly, how you can shift that so it becomes easier, lighter, and actually works to grow your beauty business.I share pieces of a social media class I recently taught (that had every seat filled, by the way!) because the concepts really resonated with beauty pros just like you. Content creation doesn’t have to feel like pulling teeth! Hit play for a fresh perspective and some doable strategies you can put into place right away.What you’ll learn in this episode:What’s the reason content feels harder than it should?How knowing who you really are as a brand makes posting effortlessWhy fear of judgment and imposter syndrome aren’t the roadblocks you think they areThe simple shift that turns social media from overwhelming to manageableThe surprising metrics that actually bring in clients (hint: it’s not likes or followers)What beats going viral? Join me for a live class at Premiere San Antonio on September 28th!If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout.Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.htmlResources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
This is THE podcast for you if: - you're a solo lash artist or beauty business owner - you're working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together. Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, & community! A little about your host: My name is Erica Schramm, and I'm a mama, a lash artist since 2014, & I own Beauty COR Pro - a social media management agency for salons and beauty businesses internationally. I'm here to help you build a full beauty clientele & create a life that you love. Let's grow together!
South Africa