107: You're Booked and Busy...Now What? All About Pivoting as a Lash Artist or Esthetician
Are you fully booked and still asking yourself, "But… now what?" In this episode, I walk you through the messy, exciting, and sometimes overwhelming moment when you realize you’re maxed out on clients but your ambition is still wide awake. I share real stories from fellow beauty business owners (and my own biz journey) who’ve hit this exact point and needed a roadmap for what comes next - whether that’s expanding into education, launching a product line, or simply reimagining how to make your schedule work for you.This is the heart-to-heart you didn’t know you needed if you’ve been quietly craving more freedom, flexibility, or purpose beyond the chair. I offer questions to ask yourself to get clear on what you actually want and how to build it with intention minus burnout.What you’ll hear in this episode:What if you love lashing yet want something more?Should you raise your prices, reduce hours, or expand in a new direction?Is education or coaching the right next step for you?The real cost (and reward) of hiring help or building a teamThe social media tip you need if you plan to pivotHow do you build confidence as an educator before launching anything?The real low-down on starting a product line and you need to considerHow can you align your business with the life you want, not just the income?Feeling a little lost in your business or not sure what comes next for you? Maybe I can help. I offer 1:1 coaching calls where we talk about where you're at, where you want to be, and help you get some clarity on how to make it happen or how to decide what comes next. Book a call here: https://calendly.com/erica-schramm/1-hour-coaching-callResources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
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106: The Future of Lash Education with Ashley Gonzalez from PLA
What if the future of lash education wasn’t just about the latest trends—but about truly changing lives? In this episode, I sit down with Ashley Gonzalez, a lash artist and educator with a no-BS approach to mentorship and a mission that goes way beyond pretty lashes. We dig deep into the realities of education in our industry, including the emotional (and sometimes ethical) tug-of-war between charging your worth and staying rooted in service.Have you ever taken or taught a lash class and thought, “There has to be a better way?” Ashley shares the behind-the-scenes of her journey from barely getting 10 lashes on a model (relatable, right?) to helping build a national network of high-integrity trainers who are raising the bar. This convo is packed with real talk, big dreams, and a-ha moments about money, legacy, and what it really means to build something that lasts.The wild story of Ashley’s first lash class and how it shaped her missionWhy the “industry standard” for education is way too lowWhy did charging higher prices for lash classes make Ashley feel guilty?How free education became Ashley’s north star and the business model that made it possibleWhat makes a truly great trainer? (spoiler: it’s not just about lashes)Why creating legacy might matter more than chasing applauseWhat are the real differences between being a lash artist and running a lash education businessHow will the PLA Power Trainer program change the future of the lash world?Ready to rethink what’s possible in beauty education and feel wildly inspired while you’re at it?! Hit play, then come hang out with us on Instagram and let us know what resonated most. About Ashley: Ashley Gonzalez is a lash artist and educator known for her honest approach… no gatekeeping, no judgment, just support and guidance to help you grow. With over a decade in the industry, she’s passionate about educating others not just to level up their skills, but to move the entire industry forward. Ashley believes artistry isn’t about chasing trends to fit in, it’s about finding your voice and building something that people will remember you by.Connect with Ashley:InstagramResources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
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105: How to Know When It's Time to Put the Tweezers Down
Is it time to put down the tweezers...or just time to pivot? This was a requested topic, and I dive into the real question so many lash artists are quietly wrestling with: knowing when it's time to evolve or walk away from lashes entirely. I'm not here to tell you what to do—just sharing my journey of shifting from lash artist to educator, coach, and podcast host, and all the messy, beautiful in-between moments that came with it.Whether you're feeling burnt out or just wondering if it’s okay to want something different, this episode is for you. I peel back the curtain on my decision-making process, how I knew it was time to move on, and the fears (and freedom) that came with it. Grab your coffee, take a breath, and let’s talk about what happens when your dream stops feeling like the dream.What you’ll hear in this episode:The moment I knew I hit my “max” as a lash artistWhy resentment can be a flashing neon signThe mindset shift that helped me let go without guiltHow can you tell when your business no longer fits your lifestyle or goals?What starting over really felt like (hint: not cute, but worth it)Why changing your mind doesn’t mean you’ve failedFeeling a little lost in your business or not sure what comes next for you? Maybe I can help. I offer 1:1 coaching calls where we talk about where you're at now, where you want to be, and help you get some clarity on how to make it happen or how to decide what comes next. Book a call here: https://calendly.com/erica-schramm/1-hour-coaching-callResources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
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104: TikTok Tips for Lash Artists, Hairstylists and Estheticians
What kind of content should you post on TikTok to bring in local clients? In this episode, I break down what’s actually working (and what’s a total waste of energy) when it comes to growing your local beauty clientele on TikTok! After managing multiple TikTok accounts for salons and beauty pros across the country, I’ve seen what moves the needle. Spoiler alert: it’s not always going viral.I share real strategy & visibility tips along with the types of content that put you in front of local potential clients. Plus, I dish on my own TikTok experiments, what’s getting clicks, and what you can start doing today without burning out or going into content overload. If you want to make TikTok work for your beauty biz—this one’s for you.What you’ll learn in this episode:Why the viral chase is killing your momentum (and what to do instead)The mistake most beauty pros make with hashtags (it’s costing you $$$)Why “boring” videos might secretly be your best performersHow to get TikTok’s creepy-smart algorithm to actually work for youWhy putting your face—and your opinions—on camera is game-changingHow to start posting on TikTok without doubling your workloadHow storytelling can turn casual viewers into obsessed, loyal clientsThe pros and cons to controversial posts that reach beyond your audienceThere are so many opportunities to make money on TikTok! Grab a pen and notebook then hit play. This one’s gonna light a fire!Resources:Metricool: This is the content scheduling platform that we use for all our social media clients. It's the best way to make your life way easier as a business owner to schedule the same post to go up on multiple platforms at once. Work smarter, not harder! Check it out here: https://f.mtr.cool/WRLGLA Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
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103: Time Management, Mom Life, Cycle Syncing, and Lash Industry Events with Shelby Tarleton of Lash Boss Radio and Lash Boss Summit
Ever feel like you're being pulled in a hundred directions trying to build a beauty business, raise a human, stay inspired, and still somehow remember to eat lunch? Same. That’s why I couldn’t wait to bring Shelby Tarleton on the show! She's not only the lash industry icon behind Pink Lady Lash, Lash Boss Academy and Lash Boss Summit, but she’s also someone who keeps it refreshingly down to earth. Shelby shares insights behind running events like Lash Boss Summit, how she avoids burnout between business and motherhood, and why knowing your body might be the biggest business hack you’re not using yet. We also chat about the future of the lash industry, why continued education can make or break your future client base and more!Tune in to be inspired (and take notes) from Shelby’s incredible business growth and personal journey along the way.What you’ll hear in the episode:What inspires Shelby to keep expanding her lash empire?How motherhood cracked open a whole new way of managing time Shelby’s must-do routines for getting ahead and staying saneHow does cycle syncing help with productivity, launches, and conflict resolution?How to spot a valuable industry event vs. one that’s just trying to sell you stuffTips for introverts who want to make real connections at events (without the small talk hangover)Why the lash industry is thriving because of women who give freelyThe advice every ambitious mama needs to hear (especially when guilt tries to creep in)Hit play then share your favorite takeaway! Screenshot and share what you loved about the episode or send me a DM - I’d love to hear from you. About Shelby:Shelby is a salon owner and educator in Austin, Texas with two brick and mortar locations - Pink Lady Lash and Lash Boss University. She's the organizer of Lash Boss Summit and Lash Boss Retreats and also hosts Lash Boss Radio.Connect with Shelby:https://www.instagram.com/shelbythelashbossLash Boss Summit: www.lashbosssummit.comLash Boss Retreats: www.lashbossretreats.comResources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
This is THE podcast for you if: - you're a solo lash artist or beauty business owner - you're working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together. Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, & community! A little about your host: My name is Erica Schramm, and I'm a mama, a lash artist since 2014, & I own Beauty COR Pro - a social media management agency for salons and beauty businesses internationally. I'm here to help you build a full beauty clientele & create a life that you love. Let's grow together!
South Africa