127: Boost Revenue Without New Clients: Retail + Add-On Service Tips (Listener Favorite)
Wouldn’t it be great to add money to your pocket without having to book new clients? In this re-released listener favorite episode, I share exactly that - simple ways to boost your earnings by selling retail products and offering service add-ons, all while keeping things low-pressure and natural.I know this year has been tough for many beauty businesses, but the holiday season is the perfect time to step back, refresh your mindset, and see the opportunities around you. I walk you through making retail feel less salesy and ideas for what to sell along with service add-on’s that complement what you already offer. Plus, I give you tips on how to promote all these extras drawing from my experience as a social media manager for beauty businesses!What you’ll learn in this episode:How can retail sales feel natural instead of pushy?What are the best products to pair with your services for easy sales?How to boost holiday sales with gift basketsWhat profitable service add-ons require little extra time or costHow can you talk about retail and add-ons in a way that feels authentic to you?Expert tips for using your social media to promote these extrasLash artist, esthetician, or hairstylist - this episode is packed with ideas to help you make more money this holiday season! Want to create content that *actually* books clients?My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently!For just $28, you’ll learn how to:💖 Create a real content strategy☁️ Simplify your content planning so posting feels easier🦋 Create focused content campaigns based on your business goals for the monthGet instant access to the 60-minute masterclassResources:Looking to get help with your salon or beauty business' social media pages? Let's set up a time to talk! www.beautycorpro.comWhere We Can Connect:Let's Be Friends on IG! www.instagram.com/xoericaschramm
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126: The Biggest Lie Social Media Has Led You To Believe
Have you been chasing followers and likes thinking that's the secret to booking more clients? In this episode, I call out the biggest lie that social media "gurus" have been feeding us. It's probably why you feel burnt out and frustrated right now. The truth is, most of the advice floating around Instagram and TikTok isn't even meant for beauty professionals like us, and following it is actually holding you back.I break down the four things that actually matter for local service-based businesses, and spoiler alert—engagement rates aren't on the list. If you've been posting and praying without a real strategy, or wondering why you're putting in all this effort with nothing to show for it, this episode is going to be a total game-changer for how you approach social media.In this episode, you'll learn:Why follower counts and engagement rates won't actually grow your beauty business (and what to focus on instead)The 4-step framework to build consistent clientele and raving fansIs your booking process costing you clients?Ready to ditch the fluff and focus on what actually books clients? My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently!For just $28, you’ll learn how to:💖 Create a real content strategy☁️ Simplify your content planning so posting feels easier🦋 Create focused content campaigns based on your business goals for the monthGet instant access to the 60-minute masterclassResources:Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
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125: The #1 Way to Get New Clients Booking Right Now
What if I told you one TikTok video could book out your entire month or even save your business from closing? I break down the exact strategy my social media agency clients are using right now to fill their books, and honestly, the results have been blowing my mind. From an esthetician who moved to a new city and landed 30+ clients from one video, to another who saved her business with 300 bookings, I'm seeing this work over and over again.I know you might be thinking "ugh, not another platform to learn," but hear me out on this one. I share the super simple formula we use with our clients that's getting them thousands of local followers and consistent bookings without needing to go viral or spend hours creating content. Plus, I get real about the mindset stuff that might be holding you back from showing up online, because let's be honest, we've all been there.In this episode, you'll learn:Why TikTok is absolutely crushing it for local beauty businesses right now (and how the algorithm actually works in your favor)The exact opening line formula I use that gets videos in front of YOUR ideal clients in YOUR areaHow to create talking videos that feel natural and authentic even when you're terrified of being on cameraThe shift in perspective about social media you need to hearHit play and let's go!Are you ready to create content that actually books clients?My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently!For just $28, you’ll learn how to:💖 Create a real content strategy☁️ Simplify your content planning so posting feels easier🦋 Create focused content campaigns based on your business goals for the monthGet instant access to the 60-minute masterclassResources:Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
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124: Where Do We Go From Here? Diversity and Inclusivity in the Lash Industry with Jazmin Riordan of the Melanated Lash Network
What would our industry look like if every artist—no matter their skin tone, background, or story—felt fully seen and celebrated? In this episode, I sit down with Jazmin Riorden, a lash artist, educator, and founder of the Melanated Lash Network, to talk about what inclusion really looks like in the beauty space. We go deep into what it means to make every client, student, and pro feel seen, valued, and welcomed—and how one small ripple of awareness can create a much bigger wave of change. This one’s honest, eye-opening, and full of perspective we all need to hear.Jazmin shares her journey from the military to aesthetics, how she discovered her voice for advocacy, and why she believes representation is essential. Together, we unpack what beauty professionals can do (and stop doing) to build a more inclusive, connected community. You’ll leave this episode inspired to reflect and take action. Hit play now and let’s be the ones who do better because we can.In this episode, you’ll hear:What inspired Jazmin to speak up about diversity in the lash industryHow her military background shaped her leadership and resilienceWhat are the biggest visibility gaps for BlPOC beauty pros?What language and habits unintentionally make clients feel excluded?How can lash artists make their spaces more inclusive right now?The mission behind the Melanated Lash Network?How giving (and receiving) grace can move the entire industry forwardFollow @beautynartistry and @melanatedlashnetwork to connect with Jazmin and learn more.More about Jazmin:Jazmin has been lashing for 8 years and has owned Beauty N Artistry for the last 5 years. She started in the beauty industry 13 years ago doing makeup and after leaving the military went to esthetics school. She has a passion for helping to diversify the beauty industry to make all people feel seen and loved! Connect with Jazmin:Jazmin’s Instagram: https://www.instagram.com/beautynartistry/Melanated Lash Network Instagram: https://www.instagram.com/melanatedlashnetwork/Where We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
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123: EXACTLY How to Plan Your Successful Black Friday Promo for Beauty Businesses
Ready to make this your most profitable Black Friday yet? This year, we’re not winging it. We’re going in with a plan, a strategy, and a whole lot less stress. In this episode, I break down exactly how to prep your Black Friday sale so you can actually enjoy your Thanksgiving dinner and wake up to sales rolling in while you’re still in your PJs.I share the simple steps I use with my own social media clients to create calm, profitable, and well-planned promos. Black Friday doesn’t have to be chaos to work. Whether you’re a lash artist, beauty pro, or product-based brand, this episode will help you make more money and protect your peace.What you’ll learn in this episode:How far in advance to start your Black Friday planning (and what to prep first)What questions to ask yourself before deciding on your promoThe secret to choosing a sale that aligns with your goals (not random discounts)How to map out your “hype,” “awareness,” and “sale” phases so people actually buyTips for automating your posts and emails so you’re not glued to your phone all weekendWhy patience (and cookie metaphors 🍪) will make or break your sale successTune in to get your Black Friday strategy locked, loaded, and stress-free. This year, we’re doing it smarter, not harder.Resources:Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
This is THE podcast for you if: - you're a solo lash artist or beauty business owner - you're working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together. Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, & community! A little about your host: My name is Erica Schramm, and I'm a mama, a lash artist since 2014, & I own Beauty COR Pro - a social media management agency for salons and beauty businesses internationally. I'm here to help you build a full beauty clientele & create a life that you love. Let's grow together!
South Africa