125: The #1 Way to Get New Clients Booking Right Now
What if I told you one TikTok video could book out your entire month or even save your business from closing? I break down the exact strategy my social media agency clients are using right now to fill their books, and honestly, the results have been blowing my mind. From an esthetician who moved to a new city and landed 30+ clients from one video, to another who saved her business with 300 bookings, I'm seeing this work over and over again.I know you might be thinking "ugh, not another platform to learn," but hear me out on this one. I share the super simple formula we use with our clients that's getting them thousands of local followers and consistent bookings without needing to go viral or spend hours creating content. Plus, I get real about the mindset stuff that might be holding you back from showing up online, because let's be honest, we've all been there.In this episode, you'll learn:Why TikTok is absolutely crushing it for local beauty businesses right now (and how the algorithm actually works in your favor)The exact opening line formula I use that gets videos in front of YOUR ideal clients in YOUR areaHow to create talking videos that feel natural and authentic even when you're terrified of being on cameraThe shift in perspective about social media you need to hearHit play and let's go!Are you ready to create content that actually books clients?My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently!For just $28, you’ll learn how to:💖 Create a real content strategy☁️ Simplify your content planning so posting feels easier🦋 Create focused content campaigns based on your business goals for the monthGet instant access to the 60-minute masterclassResources:Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
--------
18:43
--------
18:43
124: Where Do We Go From Here? Diversity and Inclusivity in the Lash Industry with Jazmin Riordan of the Melanated Lash Network
What would our industry look like if every artist—no matter their skin tone, background, or story—felt fully seen and celebrated? In this episode, I sit down with Jazmin Riorden, a lash artist, educator, and founder of the Melanated Lash Network, to talk about what inclusion really looks like in the beauty space. We go deep into what it means to make every client, student, and pro feel seen, valued, and welcomed—and how one small ripple of awareness can create a much bigger wave of change. This one’s honest, eye-opening, and full of perspective we all need to hear.Jazmin shares her journey from the military to aesthetics, how she discovered her voice for advocacy, and why she believes representation is essential. Together, we unpack what beauty professionals can do (and stop doing) to build a more inclusive, connected community. You’ll leave this episode inspired to reflect and take action. Hit play now and let’s be the ones who do better because we can.In this episode, you’ll hear:What inspired Jazmin to speak up about diversity in the lash industryHow her military background shaped her leadership and resilienceWhat are the biggest visibility gaps for BlPOC beauty pros?What language and habits unintentionally make clients feel excluded?How can lash artists make their spaces more inclusive right now?The mission behind the Melanated Lash Network?How giving (and receiving) grace can move the entire industry forwardFollow @beautynartistry and @melanatedlashnetwork to connect with Jazmin and learn more.More about Jazmin:Jazmin has been lashing for 8 years and has owned Beauty N Artistry for the last 5 years. She started in the beauty industry 13 years ago doing makeup and after leaving the military went to esthetics school. She has a passion for helping to diversify the beauty industry to make all people feel seen and loved! Connect with Jazmin:Jazmin’s Instagram: https://www.instagram.com/beautynartistry/Melanated Lash Network Instagram: https://www.instagram.com/melanatedlashnetwork/Where We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
--------
55:02
--------
55:02
123: EXACTLY How to Plan Your Successful Black Friday Promo for Beauty Businesses
Ready to make this your most profitable Black Friday yet? This year, we’re not winging it. We’re going in with a plan, a strategy, and a whole lot less stress. In this episode, I break down exactly how to prep your Black Friday sale so you can actually enjoy your Thanksgiving dinner and wake up to sales rolling in while you’re still in your PJs.I share the simple steps I use with my own social media clients to create calm, profitable, and well-planned promos. Black Friday doesn’t have to be chaos to work. Whether you’re a lash artist, beauty pro, or product-based brand, this episode will help you make more money and protect your peace.What you’ll learn in this episode:How far in advance to start your Black Friday planning (and what to prep first)What questions to ask yourself before deciding on your promoThe secret to choosing a sale that aligns with your goals (not random discounts)How to map out your “hype,” “awareness,” and “sale” phases so people actually buyTips for automating your posts and emails so you’re not glued to your phone all weekendWhy patience (and cookie metaphors 🍪) will make or break your sale successTune in to get your Black Friday strategy locked, loaded, and stress-free. This year, we’re doing it smarter, not harder.Resources:Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
--------
26:55
--------
26:55
122: 13 Steps to Better Lash Extension Retention
Struggling with inconsistent lash retention and can’t quite figure out why? You're definitely not alone! In this episode, I dive deep into lash extension retention—what actually causes it, what’s not your client’s fault, and the simple tweaks that can completely change your retention game. After years of teaching lash trainings, I break down the top 13 things that make or break how long those gorgeous lashes stay put.We’ll talk technique, adhesive, and how to educate your clients on aftercare. If you’ve ever blamed your glue or felt defeated by poor retention, this episode will get you back in control and confident behind the chair.In this episode, you’ll learn:Why most retention issues actually start with the artist not the client?The real deal with “bad adhesive batches”?How do you prep, prime, and fan like a pro for seamless bonds?Small adhesive mistakes that secretly sabotage your setsHow much does client education actually affect retention results?What’s one habit that guarantees you’ll keep improving long-term?Tune in and take your retention skills from “hit or miss” to consistently flawless.Resources:Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
--------
38:06
--------
38:06
121: Your Mindset Is Your Business Strategy with Cady Hannah of Happiness by Cady
What if the biggest thing holding your beauty business back isn’t strategy but actually mindset? In this episode, I’m joined by Cady Hannah, life coach, NLP practitioner, and host of The Happiness Hangout podcast. We chat about the thoughts that shape your reality, why confidence matters just as much as skill, and how to catch those sneaky beliefs that make you second-guess yourself behind the lash bed or online. Cady’s perspective will make you want to slow down, tune in, and remember - you are the energy behind your business.What you’ll hear in this episode:How can you start shifting your mindset when self-doubt creeps in?Why do we compare ourselves to others and how can we stop?The connection between your thoughts and your business resultsWhat’s one mindset shift to make when you feel “behind”?How to trust that your small steps are actually adding upTune in for an uplifting conversation that’ll help you see mindset as your most powerful beauty business tool.More about Cady:Cady Hannah is a life coach, NLP practitioner, and host of The Happiness Hangout podcast. She helps women in their 20s build confidence, clarity, and self-love so they can create lives that truly feel aligned. Through her podcast, content, and coaching, she shares mindset shifts and tools that make personal growth simple, fun, and empowering.Connect with Cady:Website: Happinessbycady.comInstagram: https://www.instagram.com/happinessbycady/TikTok: https://www.tiktok.com/@happinessbycadyWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
This is THE podcast for you if: - you're a solo lash artist or beauty business owner - you're working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together. Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, & community! A little about your host: My name is Erica Schramm, and I'm a mama, a lash artist since 2014, & I own Beauty COR Pro - a social media management agency for salons and beauty businesses internationally. I'm here to help you build a full beauty clientele & create a life that you love. Let's grow together!
South Africa