Lash Biz Babes

Are you posting and posting online and still not booking enough new clients? In this episode, I share the key to booking NEW clients in your area — and spoiler, it’s not about going viral or chasing huge follower counts. I walk you through the biggest shift that helped me grow my own books faster and why focusing on the right people matters more than impressing the internet.
I also break down the simple strategies that have helped me build momentum from scratch and that work for my social media management clients, too. Think practical, doable actions you can start using this week to get seen locally, build real trust online, and turn curious followers into paying clients without overcomplicating your marketing.
What you’ll hear in this episode:
Why don’t viral posts automatically turn into real bookings?
What does “local visibility” actually mean for service providers?
How do you move people from cold audience to ready-to-book clients?
Simple actions can you take daily to grow a local following
Platforms and strategies are working right now to attract new clients
Want to learn the strategies we talked about in today's episode in-depth? 
My online course, Audience Growth Accelerator, teaches you step-by-step how to build your local following on social media, so you can get booked and get paid! Learn step-by-step outbound engagement strategies, how to leverage local Facebook groups the right way, and even a little about audience growth on TIkTok and Threads. This course is on sale for only $99! (Normally $222) 💖🦋⚡️🌈
Join AGA Here: https://stan.store/xoericaschramm/p/audience-growth-accelerator
LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN.
Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!
Tickets are on sale now for only $199. Payment plans are available. 
Get your ticket HERE!
Resources:
Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com
Where We Can Connect:
Let's be friends on Instagram! www.instagram.com/xoericaschramm
LASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Tickets are on sale now for only $199. Payments plans available. Make 2026 your best year yet! Get your TICKET HERE!

Why do some lash artists charge premium prices and attract dream clients while others struggle to stand out even with amazing skills? In this episode, I sit down with Sydnee McGee, an educator and business coach, to talk all about branding for beauty professionals. We dive into why visual branding matters beyond just pretty Instagram feeds, and Sydnee shares the exact strategies she uses to help lash artists differentiate themselves in a saturated market.
Sydnee breaks down the practical steps you can take right now to elevate your brand, common mistakes most of us make when starting out and why copying your favorite lash influencer's aesthetic is actually hiding you instead of helping you shine. This episode is packed with actionable tips that'll help you position yourself as the go-to expert in your area.
What you'll learn in this episode: 
What are the three non-negotiable components every beauty business needs for a cohesive visual brand kit? 
Why branding matters long-term (even if you've built a successful business without it)
What are brand archetypes and how can they help you attract your ideal clients instead of just more clients? 
The biggest branding mistake that's secretly making your life harder instead of easier
How you can stand out visually in a saturated market without reinventing the wheel
Connect with Sydnee:
Instagram
Website
Brand It Like A Pro: Guide to Iconic Branding 
Sydnee’s Pinterest Boards:
Canva Graphics
Color palette
Fonts
Sydnee’s Book Recommendations:
“Hero and the Outlaw” by Margaret Mark and Carol S. Pearson
“Zag” by Marty Neumeier
“Influence: Science and Practice” by Rober Cialdini
“Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne
LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN.
Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!
Tickets are on sale now for only $199. Payment plans are available. Get your ticket HERE!
Where We Can Connect:
Let's be friends on Instagram! www.instagram.com/xoericaschramm
LASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Tickets are on sale now for only $199. Payments plans available. Make 2026 your best year yet! Get your TICKET HERE!

Which apps and online platforms are actually worth using in your beauty business? In this episode, I share my real experiences with the tech tools I’ve used over the years. From booking systems to content creation, schedulers, and online course platforms, I break it all down so you don’t have to learn the hard way like I did.
I also talk about the bigger picture behind all of it - choosing tools that support you instead of stressing you out or costing you too much money. You don’t need every trending platform or fancy system. I promise. 
Whether you’re running a solo beauty business, building digital offers, or just trying to get more organized, this episode is here to help you streamline and feel more confident about the tech you use.
In this episode, you’ll learn:
Which content creation platforms are easiest to use?
Popular and easy to use booking system options
Which post schedulers save the most time?
What online course platforms are worth the cost?
Project management tools that can keep you organized
What photo storage systems make content easier to reuse?
Which podcast and recording platforms are most reliable?
Email marketing platforms that support business growth
What tech tools help reduce overwhelm instead of adding to it?
Don’t forget to check out the links to a few of my favorite apps below!
LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN.
Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!
Tickets are on sale now for only $199. Payment plans are available. 
Get your ticket HERE!
Where We Can Connect:
Let's be friends on Instagram! www.instagram.com/xoericaschramm
Resources:
Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com
Metricool: For easily scheduling your social media posts: https://f.mtr.cool/WRLGLA
Stan Store: Online course, digital products, and ebooks hosting: https://join.stan.store/xoericaschramm
Honeybook: CRM platform with contracts, invoices, lead capturing, and more - Try it for 30% off: https://share.honeybook.com/erica8954726
Buzzsprout: For podcast hosting - Get $20 credit: https://www.buzzsprout.com/?referrer_id=2345767
LASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Tickets are on sale now for only $199. Payments plans available. Make 2026 your best year yet! Get your TICKET HERE!

Are you letting perfection slow down the growth you say you want this year? In this episode, I break down exactly what will move your business forward faster than anything else. I share real examples from my own journey, the messy starts, the cringey moments, and why waiting until everything feels “ready” is usually the thing keeping you stuck.
If you’ve been overthinking, second-guessing yourself or feel frozen by the fear of doing it wrong, hit play right now. 
In this episode, you’ll hear:
Why consistency beats perfection every single time
How does perfectionism quietly keep you stuck and how can you break free?
What showing up imperfectly actually looks like in real life
This is your permission slip to show up even if everything isn’t perfect. You’ve got this! I’m rooting for you. 
Join me at the International Lash Expo in Glendale, Arizona where I’ll be a keynote speaker! I’d love to meet you. Check out all the details on ILE happening March 1st and get your ticket HERE.
LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN.
Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!
Tickets are on sale now for only $199. Payment plans are available. 
Get your ticket HERE!
Resources:
Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com
Where We Can Connect:
Let's be friends on Instagram! www.instagram.com/xoericaschramm
LASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Tickets are on sale now for only $199. Payments plans available. Make 2026 your best year yet! Get your TICKET HERE!

New year, new ENERGY! We are not dragging burnout into 2026. In this episode, I talk honestly about burnout after the holiday rush. Not the cute kind. The kind that makes you question everything. I share what burnout has looked like for me across offering beauty services, podcasting, and my social media management business, and why a simple break isn’t the fix we want it to be.
I get into boundaries, structure, and the behind-the-scenes habits that actually make a business feel sustainable. If you want to reset your mindset and protect your energy going into the new year, this episode will hit home.
In this episode, you’ll hear:
Why breaks don’t always cure burnout
How do loose boundaries create resentment?
What does a sustainable schedule really look like?
When pushing harder backfires
How to reset your mindset without burning it all down
Let’s make those adjustments and channel new energy to have a successful 2026!
Join me at the International Lash Expo in Glendale, Arizona where I’ll be a keynote speaker! I’d love to meet you. Check out all the details on ILE happening March 1st and get your ticket HERE.
LASH BIZ BABES EXPERIENCE 2026🦋☁️💖🌈⚡️ We are back for year 4! 2026 is the year of going ALL IN.
Lash Biz Babes Experience will reignite your passion, sharpen your strategy, and help you build the belief that 2026 truly can be your best year yet. All lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026!
Tickets are on sale now for only $199. Payment plans are available. 
Get your ticket HERE!
Resources:
Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com
Where We Can Connect:
Let's be friends on Instagram! www.instagram.com/xoericaschramm
LASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Tickets are on sale now for only $199. Payments plans available. Make 2026 your best year yet! Get your TICKET HERE!