117: How to Make Content Creation Feel Easier (And Maybe Even Start Liking It)
Why does creating content feel so dang hard sometimes? If you find yourself staring at your phone, overthinking every caption, and feeling like social media is more of a chore than a tool, this one is for you. In this episode, I break down the real reasons content feels heavy and overwhelming, and more importantly, how you can shift that so it becomes easier, lighter, and actually works to grow your beauty business.I share pieces of a social media class I recently taught (that had every seat filled, by the way!) because the concepts really resonated with beauty pros just like you. Content creation doesn’t have to feel like pulling teeth! Hit play for a fresh perspective and some doable strategies you can put into place right away.What you’ll learn in this episode:What’s the reason content feels harder than it should?How knowing who you really are as a brand makes posting effortlessWhy fear of judgment and imposter syndrome aren’t the roadblocks you think they areThe simple shift that turns social media from overwhelming to manageableThe surprising metrics that actually bring in clients (hint: it’s not likes or followers)What beats going viral? Join me for a live class at Premiere San Antonio on September 28th!If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout.Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.htmlResources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
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116: Follow this Strategy to Become KNOWN In Your Local Area
How do you actually get your name known in your local area without relying on going viral? In this episode, I break down what it really takes to build brand awareness that leads to clients booking consistently. If you feel like your content is solid but the bookings just aren’t rolling in, hit play now. I walk you through the flow of cold, warm, and hot audiences and share 14 practical ideas to turn strangers into loyal clients!I also share examples from my real life - from networking dinners that turned into thousands in revenue to simple daily actions that keep your business visible. Whether you’re brand new or just feeling stuck, you’ll walk away knowing exactly what to focus on to get more local eyes on your business and more clients through your door.What you’ll learn in this episode:What does it actually mean to “become known” in your local area?How you move people from cold audience to hot leadFocus on THIS, not on going viral14 ways you can start getting your name out there todayWhat role does client experience play in repeat and referral business?How networking in real life can completely change your opportunities!Want to dive deeper into the exact strategies I used to build a local clientele from scratch? Check out my Audience Growth Accelerator course! Because what if the missing piece isn’t more content, but the right connections? Here’s the step-by-step strategy you’ve been looking for: https://www.ericaschramm.com/audience-growth-acceleratorJoin me in person -> I’m teaching a class at Premiere San Antonio on September 28th! If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout.Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.htmlResources:Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
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115: Why Are We So Scared to Chase Our Dreams?
Want to grow your business yet fear keeps you stuck in place? In this episode, I get real on what fear really looks like when you’re growing a business and how it sneaks in disguised as “comfort.” I share some raw stories from my own journey of putting myself out there, and the surprising shift that happens when you stop letting fear call the shots.This is one of those conversations that will make you rethink the way you see your own fears. If you’ve ever felt paralyzed by the “what ifs,” hit play! This is your reminder that growth only happens on the other side of that discomfort.What you’ll take away from this episode:Why does fear feel louder when you’re on the edge of something big?How your comfort zone tricks you into staying smallWhat really happens when you put yourself out there and no one claps?Is fear a sign you should stop or that you’re on the right path?How to move forward even when your stomach is in knotsFeeling a little stuck in your business? Not sure what the next steps should be? Or maybe you have big goals and want help mapping them out? You don’t have to figure it all out alone, babe! My 60-minute mentoring sessions are designed to help lash artists + beauty pros like YOU cut through the overwhelm, find clarity, and walk away with a game plan that feels exciting and doable. One hour, just you and me, focused completely on your goals. Let's talk! https://beautycorprollc.hbportal.co/public/mentoring-session Class is in session - Join me at Premiere San Antonio on September 28th!If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this social media class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout. Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.htmlResources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
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114: Your Exact Steps to Expand Beyond the Service Chair
Are you feeling the pull to move beyond the service chair and wondering, “What’s the next step?” In this episode, I share the exact steps to take to evolve beyond lashes (or whatever service you specialize in) and step into new opportunities like education, product lines, coaching, or services for other beauty pros. I open up lessons I learned the hard way, things I wish I’d known sooner, and how to set yourself up for success when you’re essentially starting fresh in a brand-new lane.If you’ve been dreaming about building something bigger than your current service menu, this conversation will provide clarity and the permission slip you’ve been waiting for. I walk you through the branding questions, social media transitions (with real life examples) and the practical moves you need to make if you’re serious about growing your business in a new direction.What you’ll learn in this episode:Do you really need a separate Instagram page when branching out?How to figure out who your target audience isThe key difference between marketing to clients vs. other professionals (plus real examples)How can you avoid confusing your audience when you’re juggling services and education? What brand values should you nail down before launching something new?Why is “point A to point B” thinking a game-changer for your offers?Consider THIS before you create your offers (I wish I’d done this differently!)Feeling a little stuck in your business? Not sure what the next steps should be? Or maybe you have big goals and want help mapping them out? You don’t have to figure it all out alone, babe! My 60-minute mentoring sessions are designed to help lash artists + beauty pros like YOU cut through the overwhelm, find clarity, and walk away with a game plan that feels exciting and doable. One hour, just you and me, focused completely on your goals. Let's talk! https://beautycorprollc.hbportal.co/public/mentoring-session Resources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.comWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
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113: No One Will Do It For You: How to Make Changes to Become the Best Version of Yourself
Ever felt like you’re watching everyone else change their lives while you’re just… stuck? I’ve been there, too. In this episode, I break down what it really takes to move from wishing things were different to actually making them different—without overwhelming yourself or waiting for the perfect moment. I share how I went from feeling like my dream life was unattainable to slowly becoming that version of myself starting with one very simple habit. We’ll dig into the lies we tell ourselves, the way to reframe them, and why no one else can (or will) do this for you.What you’ll hear in this episode:What’s the one mindset shift that has to happen before any real change sticks?How do you know if it’s time for self-reflection or a bigger life shake-up?The surprising tiny habit that kick-started my transformationHow can you reframe negative self-talk so it stops running your life?Your future self is literally cheering you on right nowHit play and let’s talk about how to start creating the life you actually want one small, doable step at a time.I’m teaching a social media class at Premiere San Antonio on September 28th! If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout.Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.htmlResources:Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608cLooking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com“Badass Habits” by Jen SinceroWhere We Can Connect:Let's be friends on Instagram! www.instagram.com/xoericaschramm
This is THE podcast for you if: - you're a solo lash artist or beauty business owner - you're working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together. Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, & community! A little about your host: My name is Erica Schramm, and I'm a mama, a lash artist since 2014, & I own Beauty COR Pro - a social media management agency for salons and beauty businesses internationally. I'm here to help you build a full beauty clientele & create a life that you love. Let's grow together!
South Africa