Keys To The Shop : Equipping Coffee Shop Leaders

• 573: Myths Baristas Believe Part 2

  And we are back with the second part of our exploration of common barista myths! I have to say, the main point for both the owner and barista episodes is to encourage everyone to exercise a patience, humility, curiosity, and a sense that there may be more to a story that what we initially see. The culture of coffee shops is shaped on aspirations and passion, but also on assumptions that can damage, hold back, and make toxic an otherwise promising career or cafe. So with all that said I want to cover another set of myths that baristas (ie: future managers, owners, trainers etc) believe and what might be a better way to address what the myth is based on. We cover: Don't expect much from your boss We will cover: Don't expect much from your boss Gatekeeping is always negative Being a barista is my only option to work in coffee My standing in the community is my significance as a professional If I am not happy it is the business fault My work as a barista doe not make a difference Links: 570: Myths Baristas Believe Part 1 556: Myths Coffee Shop Owners Believe Part 1 559: Myths Coffee Shop Owners Believe Part 2 SHIFT BREAK! Get Your Cafe to Stand Out Without Losing Your Footing 331 : The 7 Deadly Sins of my Career SHIFT BREAK: Evil Owners and Lazy Baristas 531: Why the Rise Convenience Coffee is a Good Opportunity for Coffee Shops   Click here to register for our new webinar on December 5th 2025! "The Keys to the Shop: Principles for Cafe Success"   KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  [email protected] or book a free call now:  https://calendly.com/chrisdeferio/30min  SPONSORS Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!  www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com  

  --------  

  46:42

  --------

  46:42
• SHIFT BREAK! The Urgent Need for Training in Today's Coffee Shop

  I was invited to speak recently to a group of coffee professionals on the state of the industry based on what I have experienced through my consulting, career, and interviews. One of the main things I shared was that coffee quality in roasted form is at an all time high. But quality is embarrassingly low. The issue is not the coffee, equipment, access to information, or even money. It is a refusal to train staff and continue investing in their abilities to deliver quality. Today on Shift Break we will be discussing the urgent need for today's coffee shop to invest in and develop their staff with relevant and effective training. This has to be a priority and we are seeing the consequences across the industry as customers faith in our ability to deliver continues to decline and convenience innovations continue o go up. The solutions to your problems are not in tech, finance, or sourcing. It is in relationships, personal growth, and a culture of training that maximizes the value of each opportunity to represent the coffee well and serve the guest with excellence. Related episodes:  SHIFT BREAK! You Need to Avoid This HUGE Training Mistake! 527: Thoughts on How to Approach Training and Onboarding You Need to Prioritize In-House Training! Ineffective Training The Insult of Sink or Swim Training 339 : What Good Barista Training Produces Click here to register for our new webinar!  "The Keys to the Shop: Principles for Cafe Success" Tickets are limited and you will want to secure your seat soon!    CONSULTING + COACHING If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  [email protected] of book a free call now:  https://calendly.com/chrisdeferio/30min    Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/   The best and most revered espresso machines on the planet: www.lamarzoccousa.com    

  --------  

  11:53

  --------

  11:53
• 572 : Understanding Water For Coffee w/ Maxwell Dashwood

  Water for coffee. This is the biggest area of quality control focus that we must always monitor and check to provide constantly excellent coffee. Learning about water can come from various sources and for many busy operators it is tempting to learn a couple things and use that knowledge forever vs continually learning and gaining just as thorough an understanding of water as you do with coffee.  Thankfully we have a resource like the book Water for Coffee that has been created and is now in production of the 2nd edition! Today we talk with returning guest and co-author of Water for Coffee, Maxwell Dashwood! We will cover: The background and evolution of the book "Water for Coffee" What has changed in the upcoming new edition "Built water" is great, but not always Water's role in affecting coffee flavor How mineral salts change coffee taste The case for natural water offering more complexity Why different waters are required for different methods of extraction  The need to open ourselves to the nuances vs dogma Links: Get the new book: Water For Coffee https://www.instagram.com/mcolonnadashwood/     Click here to register for our new webinar!  "The Keys to the Shop: Principles for Cafe Success"     KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  [email protected] or book a free call now:  https://calendly.com/chrisdeferio/30min  SPONSORS Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!  www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com          

  --------  

  1:03:44

  --------

  1:03:44
• Special Announcement From Chris: New Webinar "Principles for Cafe Success" launching Novemeber 5th

  Here is why I am thrilled to be launching this live webinar called "The Keys to the Shop: Principles for Cafe Success".  The more conversations and exchanges we have where we get to clarify, fortify, and focus on excellence in things that matter, the better all our businesses become.  In the last almost 9 years KTTS has offered free content in the form of the 2x per week podcast to help operators steward and grow their business by focusing on people, operations, and quality.  Now we are prod to announce a new accessibly priced webinar that will specifically address those three areas and deliver insight, tools, and methods to achieve excellence so you and your people thrive in the running of your shop.  The Keys to the Shop: Principle For Cafe Success Webinar Date: December 5, 2025 at 12:00PM EST Length: 90 minutes (60 min teaching + 30 min live Q&A) Investment: $99 (includes workbook + 1:1 consultation for all who attend) Here is what you will learn: One hour of focused content + 30 minutes live Q&A to give you practical insights and tools you can apply immediately to your cafe's operations, people, and quality. Develop operational values that guide hiring and unlock culture & performance Proven communication systems that produce clarity and buy-in from baristas How to be the leader and coach your staff needs Which cafe systems help manage the day-to-day business How to remain flexible and refine operations over time Best ways to schedule your time and organize your energy Establish and maintain quality standards and staff training for excellence Accountability and staying invested in your and your staff's development  Link to sign up: CLICK HERE TO REGISTER WHILE THERE IS SPACE!   I hope to see you on December 5th!    -Chris  

  --------  

  7:21

  --------

  7:21
• SHIFT BREAK! Get Your Cafe to Stand Out Without Losing Your Footing

  If you listen to every well meaning linkedIn post or biz hack YouTube video you can stand out so much that you actually lose touch with he foundation of your business. Today on shift break we will talk about ways to pursue more customer attention but in a way that reinforces your roots and foundations vs pulling you aways from them.  Differentiation Takes Time! 559: Myths Coffee Shop Owners Believe Part 2 433: Winning Staff and Customer Loyalty 390 : 7 Ways to be Consciously Competitive Exclusivity is a Bad Strategy   CONSULTING + COACHING If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  [email protected] of book a free call now:  https://calendly.com/chrisdeferio/30min    Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/   The best and most revered espresso machines on the planet: www.lamarzoccousa.com    

  --------  

  11:44

  --------

  11:44

More Arts podcasts

Trending Arts podcasts

About Keys To The Shop : Equipping Coffee Shop Leaders