Content That Moves - The Brand Storytelling Podcast
Credo Nonfiction & Brand Storytelling
As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction & Br...
Ep 39: How Southwest Airlines Turns Brand Values into Stories
Alyssa Foster, who leads Brand Partnerships and Entertainment PR at Southwest Airlines shares insights into how Southwest uses storytelling to connect with travelers, highlight the heart of its people, and create authentic brand moments. From their groundbreaking short film "Alone in Tombstone" to leveraging micro-influencers for campaigns like "Summer of Go," Alyssa gives us an inside look at how Southwest is redefining airline marketing.
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Ep 38: Character is King for Brand Films
Michael Sternoff, Principal Creative Director at Amazon’s Project Kuiper does a deep dive into the art of authentic brand storytelling. He discusses the hero’s journey, the power of spotlighting real people over celebrities, and how brands can take a supporting role in stories that resonate.
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30:56
Ep 37: The LA Times’ Strategy for Impactful Branded Content
Discover how the LA Times is redefining branded content with emotional impact at the core. Kristen Berke, Vice President of National Advertising and Branded Content, shares how her team blends editorial storytelling with platform-specific strategies to create engaging narratives. From Oscar-winning short documentaries to innovative brand collaborations, they are proving the power of stories that connect deeply with audiences.
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27:20
Ep 36: Northwell Studios: Inside the Revolution in Healthcare Storytelling
Ramon Soto, Senior Vice President and Chief Marketing and Communications Officer at Northwell Health reveals a powerful lesson in how Northwell’s innovative partnership model that puts purpose before profit is reshaping the future of their branded content. By offering filmmakers unprecedented access to their hospitals and healthcare teams, Northwell has elevated their brand while fostering deeper audience connections with their customers. It’s a lesson in how other brands can achieve social good and business success through collaboration in creative storytelling.
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41:25
Ep 35: So you think you want your brand film on Netflix?
Marcus Peterzell, CEO of Passion Point Collective, and Brian Newman, founder of Sub-Genre are two of the branded documentary space’s foremost experts on distribution and funding. While many clients come to them with the dream of getting their brand film on Netflix or other large streamers, Marcus & Brian break down why that dream may not be right for everyone. They detail how to leverage other opportunities that exist in the marketplace for distribution based on your unique goals.
About Content That Moves - The Brand Storytelling Podcast
As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction & Brand Storytelling present Content That Moves for brand marketers and communications professionals to learn from the most innovative minds in branded entertainment how to create content that reveals brand purpose and deepens brand meaning. Hosted by Emmy and James Beard award-winning filmmaker & brand storytelling strategist Jesse Roesler.
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