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Beyond Interior Design Podcast: The Business of High-End Design

Podcast Beyond Interior Design Podcast: The Business of High-End Design
Marc Müskens
Welcome to the Beyond Interior Design Podcast, where we dive deep into the business reality of running a successful design studio. Join Marc Müskens and his gue...

Available Episodes

5 of 45
  • High-End Interior Design Visibility: Global Strategy 💎 | Premium Marketing & SEO Authority Daniela Furtado
    Send us a textTired of hiding your talent in the digital jungle? 🌿 In this refreshing episode of the Beyond Interior Design Podcast, we're diving deep with SEO expert Daniela Furtado into the world of online visibility! Because let's be honest - what's the point of creating stunning designs if no one can find them? 🔍🔥 What's inside this episode?The hilarious truth about why top designers remain invisible online 🙈 How to make Google crave your portfolio (without selling your soul!) 💫 SEO tricks that even the most tech-allergic designer can implement 🎯 The art of staying authentic in the digital world (yes, it's possible!) ⚖️ Strategic ways to make your unique design voice heard 🎨Did you know: Some of the most talented designers are as hard to find online as a needle in a haystack? Time to change that!💡 Why you should listen:Whether you're struggling with online visibility or ready to take your digital presence to the next level - this episode is your roadmap to success. Daniela breaks down complex SEO concepts into practical, actionable steps. Because why make it complicated when it can be fun?Don't miss this game-changing conversation about making your design expertise visible to the world—hit play now! 🎧📌 Connect with us:Follow us for more interior design insights: Instagram: @beyondinteriordesign Website: www.beyondinteriordesign.club🎧 Where to listen:Find this episode on your favorite platforms: Spotify Apple Podcasts Buzzsprout 📌 Connect with us: Follow us for more interior design insights: Instagram: @beyondinteriordesign Website: www.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: Spotify Apple Podcasts Buzzsprout
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  • Business & Design Balance: Award-Winning Method 💫 | Dutch Design Leader Roelfien Vos
    Send us a textWe’ve got a special guest in this episode of The Beyond Interior Design Podcast—Roelfien Vos, one of the Netherlands’ top interior designers! 🇳🇱 With her unique blend of creativity and business savvy, Roelfien has built a design studio that’s as inspiring as her projects. But how does she manage it all while staying passionate and energized? Let’s find out! 💥🔥 What’s inside this episode?How Roelfien blends work and life into one creative flow. 🖌️Why saying “no” is just as powerful as saying “yes.” ✔️❌The secret to staying inspired and loving what you do. ✨Her take on managing energy and staying true to your vision. 💡How her Dutch roots influence her timeless and purposeful designs. 🌍Did you know: Marc was once an intern at the design studio of Roelfien Vos?💡 Why you should listen:Whether you’re an interior designer, a creative entrepreneur, or just someone looking for inspiration, this episode is packed with insights to help you balance your business and creativity. Roelfien shares her journey, her challenges, and the lessons she’s learned along the way.Don’t miss this conversation with one of the Netherlands’ biggest design talents—hit play now! 🎧 📌 Connect with us: Follow us for more interior design insights: Instagram: @beyondinteriordesign Website: www.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: Spotify Apple Podcasts Buzzsprout
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  • Beyond IKEA: Democratizing Luxury Design 🌟 | World-First Podcast with IKEA
    Send us a textWORLD PREMIERE ALERT! 🌍 For the first time ever, IKEA steps into the podcasting world—and it’s happening right here on the Beyond Interior Design Podcast!What if there’s no difference between high-end luxury design and the accessible, affordable creations of IKEA? In this eye-opening episode, Marc sits down with Patrik Gustafsson, Global Home Furnishing and Retail Design Manager at IKEA, to uncover the secrets behind IKEA’s revolutionary approach to design. With over 20 years of experience shaping homes around the world, Patrik offers a rare behind-the-scenes look at how IKEA seamlessly combines beauty, function, affordability, and sustainability—and why these principles work just as well for luxury interiors as they do for mass-market solutions.Key highlights from this episode:🔑 How IKEA uses activities and human needs as the foundation for every design decision.🌱 The role of democratic design in creating products that are affordable, functional, and sustainable.🏡 Why designing for real life—not just aesthetics—is the secret to long-lasting, impactful interiors.🛠️ Lessons luxury designers can learn from IKEA’s simple, yet genius, approach to problem-solving through design.🌍 How IKEA is shaping a more sustainable future with innovative materials, circularity, and bold design decisions.Whether you’re an interior designer seeking inspiration, a homeowner looking to transform your space, or simply a design enthusiast curious about what makes IKEA so iconic, this episode is packed with actionable insights and fresh perspectives.💡 Why listen?Patrik shares not just the story of IKEA, but how their design ethos can inspire anyone—from global brands to boutique luxury studios. Discover how understanding your client’s needs, focusing on functionality, and thinking sustainably can elevate your work, no matter your budget or scale.Get ready to challenge the way you think about design—because whether it’s a high-end project or IKEA, great design is all about creating solutions that truly work. 📌 Connect with us: Follow us for more interior design insights: Instagram: @beyondinteriordesign Website: www.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: Spotify Apple Podcasts Buzzsprout
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  • Most Asked Design Questions Part 2: Expert Tips 🎯 | Marc Müskens Advanced Insights
    Send us a textBOOM! We’re back with part 2 of our FAQ series, and this time Marc Müskens is answering even MORE of your biggest questions. From avoiding burnout to streamlining your design process, this episode is packed with actionable insights to help you take your interior design business to the next level! 🚀Ready to build a standout brand, attract the right clients, and avoid those endless revisions? Grab your notebook and get ready for a game-changing session. 💥🔑 In this episode, you’ll learn:•How to stay focused and avoid burnout as your business grows•How to position yourself as a go-to interior designer•The “7 Times Why” method to uncover your clients’ true needs•How to systematize and delegate effectively for business growthDon’t miss it—your business breakthrough is just one listen away! 🎧 📌 Connect with us: Follow us for more interior design insights: Instagram: @beyondinteriordesign Website: www.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: Spotify Apple Podcasts Buzzsprout
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  • Most Asked Design Questions: Business Secrets 💎 | Expert Guide by Marc Müskens
    Send us a textBOOM! Here we are, with an extra special episode of the Beyond Interior Design Podcast! This time, no guest—it’s just Marc himself in the spotlight. And trust me, this is one you do NOT want to miss. We’re diving deep into the burning questions we’ve been getting for years from interior designers like you: how to level up, how to attract the perfect clients, and how to maximize your value. 🚀Grab your notebook and pen because what I’m about to share could completely change your business! We’re about to drop some serious insights, tips, and tricks to help your design firm grow and attract the right clients. Sound good? Let’s do this! 💥🔥 What’s in store?How to attract the right clients.Focus! How do you make sure you’re attracting the right people instead of trying to serve everyone? Spoiler: you don’t need to do everything for everyone!Who is your ideal client?It’s not just about the budget—it’s about who you really want to help and why. Your client needs to feel you’re the perfect fit.Packages over hourly rates.How to flip the conversation and focus on selling solutions and results, not just hours.Do what you’re great at and let the rest go.Want to grow without getting bogged down by day-to-day tasks? Discover the power of delegation and staying in your zone of genius.Social media without the stress!Smart strategies to stay visible online without spending all day on it. Learn how Marc’s ‘11 Design Principles’ can level up your social media game!🔑 Conclusion: This episode is PACKED with powerful insights to help you grow your interior design business, streamline your processes, and most importantly: attract the right clients. This is your chance to be a true gamechanger in the design world! 💥Stay tuned for episode 42, where we’ll dive even deeper into more of your burning questions. I’m here to help you take your business to a whole new level. 🚀 📌 Connect with us: Follow us for more interior design insights: Instagram: @beyondinteriordesign Website: www.beyondinteriordesign.club 🎧 Where to listen: Find this episode on your favorite platforms: Spotify Apple Podcasts Buzzsprout
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About Beyond Interior Design Podcast: The Business of High-End Design

Welcome to the Beyond Interior Design Podcast, where we dive deep into the business reality of running a successful design studio. Join Marc Müskens and his guests - from emerging talents to industry icons - as they share unfiltered insights about the business of design.Each episode reveals the strategic decisions, client relationships, and business approaches that drive real success in the design world. Whether you're scaling your studio or redefining your market position, you'll hear honest conversations about what it really takes to thrive in this industry.From pricing strategies to client psychology, from studio operations to market positioning - we go beyond the surface to explore what makes design businesses truly successful.Brought to you by the Beyond Interior Design Club, the exclusive community where ambitious designers come together to elevate their business to the next level.This isn't just another (interior) design podcast. This is where ambitious designers come to think bigger about their business.
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