The Amsalu Podcast

Send us a textWhat if excellence is worship—and collaboration the way we get there? We take the meaning of Umsalu—“in His image”—and use it as a lens to reimagine Christian creativity in South Africa, from radio and labels to church stages and DIY studios. No bashing, no gatekeeping. Just a grounded, practical blueprint for a vibrant, youth-aware ecosystem built on integrity, craft, and community.We start by mapping the current landscape: legacy gospel dominates TV and radio while hip‑hop, amapiano, and alternative expressions of faith thrive at the grassroots but rarely break into mainstream platforms. We talk candidly about why Christian radio often feels dated, how the old “Becky” persona shaped programming, and what it would take to serve a new generation without erasing the faithful audience that kept the lights on. Then we pivot to solutions—community-first radio that scouts local creatives, youth-led segments with real decision-making, and a pipeline from church halls to airplay, livestreams, and live rooms.The heartbeat is collaboration and skill. We challenge the false trade-off between message and craft, and argue that authenticity and excellence amplify the message rather than dilute it. From producers and mix engineers to videographers and designers, we outline how cross-functional teams raise the bar, how fair contracts and clear splits protect artists, and why churches can become the most affordable, scalable venues and studios in the country. Think mini-tours across congregations, monthly showcases, three-month radio pilots, and cross-genre collabs that surprise the ear and honor the culture.If you care about Christian music, SA radio, hip‑hop and amapiano in faith spaces, or the future of youth-driven creativity, this one’s for you. Follow a local artist, request them on your community station, and share this episode with a friend who can open a door. Subscribe, leave a review, and tell us: which barrier should we break together first?Support the show

Send us a textHappy Valentines Day! Here is an unofficial release of our single 2:AM.Support the show

Send us a textChopping it up with the moms! I unpack some of my upbringing with mommy dearest and I discover some crazy, though minor, things about me. The foundations of Road to 27 have been established. It's about to get wild in the season approaching! Be expectant and willing to tap in. Love y'all Support the show

Send us a textThe podcast lives on! Episode 7 is back and soon after a special episode 8 is coming along! Kindness be the chat with the boys! Let's Go!Support the show

Send us a textReleasing what was, embracing what is. Sometimes, letting go is the bravest act of all, allowing our hearts to dance freely in the winds of change... and everything in between. On the road to 27 we are at a place of having identified what can no longer remain in our lives in preparation for a better and transformed 27, we are now letting go. This is just the beginning. As KG says, "You never really let go the time you say you are letting go." Support the show