Game on: Winning the Champions League – with Sharon Bennett (WePlay)
In sports marketing, it’s always go time. Clients are demanding, the workday does not end at five o’clock and everything is based on data. You need a team that instinctively knows where the ball is headed, like a true Johan Cruijff. Enter Sharon Bennett, Head of Client Services & Women’s Sport Lead at WePlay. She works for some of the world’s biggest sports brands – PSG, AC Milan, the UFC and ESPN – and tells us about the ins and outs of the profession. ‘The sports marketing playbook has not been written yet.’
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Why agencies don’t scale - and what the best ones do instead. With Nick Petroski (Promethean Research)
Nick Petroski left Wall Street to found Promethean Research: an agency that analyses trends and strategies within the agency world, armed with data from thousands of digital agencies. Today, he helps agencies make smarter, more informed choices. We discuss persistent scope creep, the real impact of AI and why ‘scaling’ is a toxic term.
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Financial fitness: what does an agency need for healthy growth? With Mark Probert (Cactus, Agencynomics)
What does an agency need to stay financially healthy and grow? Mark Probert is managing partner at Cactus, where he helps agencies scale healthily, and founder of Agencynomics, the largest free peer-supported network of agency owners in the UK. Agencynomics is also a book, featuring 40 techniques for successfully scaling up to a team of 50. With Cactus and Agencynomics, Mark and his colleagues have already supported around 20,000 agencies. In other words, this guy knows what he’s talking about.
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How do you turn virality into value? – with Dean Joffe (StudioB)
Creating ads that people actually want to see is a challenge in itself. But creating viral ads that get shared in group chats? That’s a whole different ballgame. Yet, that’s just a regular day at Studio B. The British creator-led agency was founded by YouTuber Brandon B, who, with his 16M followers, knows a thing or two about going viral. His Business Development Director Dean Joffe tells us how to build a business with the motto ‘Entertainment first, sales second’.
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Stop pitching like it’s 2012: new rules for growth. With Duncan Wood (Ingenuity)
Business development for agencies has changed dramatically. CMOs no longer take meetings on a whim. Your website is your shop window. And good work is no longer a ticket to new clients. Duncan Wood (Ingenuity, Mad//Fest) shares what agencies should do today to get on the radar – and to stay there: sharper propositions, better casting, and long-term thinking. ‘I think agencies need to wake up a little bit.’
A powerful podcast about running a creative agency or digital studio: that's Agency Life International. Hosts Robin (Teamleader) and Louise (com&co) bring together leading voices from the international agency scene to talk about topics that matter. From pitching and pricing strategies, to project management and mergers and acquisition. Can't get enough of Agency Life International? Check out thisisagencylife.com to binge on e-books, videos and exclusive research.
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