Stop pitching like it’s 2012: new rules for growth. With Duncan Wood (Ingenuity)
Business development for agencies has changed dramatically. CMOs no longer take meetings on a whim. Your website is your shop window. And good work is no longer a ticket to new clients. Duncan Wood (Ingenuity, Mad//Fest) shares what agencies should do today to get on the radar – and to stay there: sharper propositions, better casting, and long-term thinking. ‘I think agencies need to wake up a little bit.’
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Financial fitness: what does an agency need for healthy growth? With Mark Probert (Cactus, Agencynomics)
What does an agency need to stay financially healthy and grow? Mark Probert is managing partner at Cactus, where he helps agencies scale healthily, and founder of Agencynomics, the largest free peer-supported network of agency owners in the UK. Agencynomics is also a book, featuring 40 techniques for successfully scaling up to a team of 50. With Cactus and Agencynomics, Mark and his colleagues have already supported around 20,000 agencies. In other words, this guy knows what he’s talking about.
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How do you turn virality into value? – with Dean Joffe (StudioB)
Creating ads that people actually want to see is a challenge in itself. But creating viral ads that get shared in group chats? That’s a whole different ballgame. Yet, that’s just a regular day at Studio B. The British creator-led agency was founded by YouTuber Brandon B, who, with his 16M followers, knows a thing or two about going viral. His Business Development Director Dean Joffe tells us how to build a business with the motto ‘Entertainment first, sales second’.
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The big squeeze: how consolidation puts pressure on agencies. With Michael Farmer (Farmer & Co)
Want to sell your agency? You can. But ask yourself the right questions first, and above all, don't sell to a holding company, says Michael Farmer. Holding companies are obsessed with cost reduction, which leads to erosion of creative talent and ultimately the value of the agency itself. Find out in this episode how agencies can remain successfully independent, and why private equity is sometimes a better option than listed holding companies.
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No more ‘Pizza Monday’: what does Gen Z really want from your agency? With Carolyn McMurray (Word Tonic)
Gen Z. Who are they? What drives them? And what do they want from your agency? At 24, Carolyn McMurray is the boss of Word Tonic, a community of 10,000+ Gen-Z copywriters and creatives. For its 2,000 paying members, Word Tonic also organises masterclasses and challenges with big brands like Puma, Bumble, Lego and Spotify. Carolyn is the perfect person to answer a big question: how can agencies best work with and for Gen Z?
A powerful podcast about running a creative agency or digital studio: that's Agency Life International. Hosts Robin (Teamleader) and Louise (com&co) bring together leading voices from the international agency scene to talk about topics that matter. From pitching and pricing strategies, to project management and mergers and acquisition. Can't get enough of Agency Life International? Check out thisisagencylife.com to binge on e-books, videos and exclusive research.
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