Educated Artistry

• The Final Episode

  Todays episode is bittersweet... I have decided to stop publishing episodes for this podcast after an amazing 5 year journey. Today I am going to take to through the Educated Artistry Timeline, what ultimately led me to this decision and what is next for me.   To my loyal supporters and friends, thank you so much for being on this journey with me. The community of driven beauty business owners we have built over the last 5 years is unmatched! We have 132 published episodes, over 110,000 downloads and rated 5 stars on Apple Podcasts with 91 reviews. I can't thank you enough for the success of this show!   To the guests, I truly appreciate you taking your time to come on this show to share value and insight with the listeners. I am extremly proud of the lineup and topics we have covered together.    Educated Artistry will live on with 132 published episodes ready for you to binge and get value from wherever you are in your beauty career.   Don't worry because I'm not officially retiring from the mic yet... more to come soon    xo, Kayla

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• Content that Counts: Engagement over Virality, SEO Tips and Embracing YOU in your Content with Cynthia Aceituno | EP 127

  Welcome to this weeks episode of Educated Artistry! Today we are joined by Cynthia Aceituno, she has been a licensed esthetician for 7 years and has a degree in Marketing. She is a home based lash artist and social media manager that specialize in strategizing growth for small businesses that are growing into teams We Cover:  The Tik Tok Ban Update Becoming a social media manager for beauty businesses  Embracing YOU in your content  SEO tips and startegy  Building confidence in front of the camera  How to ACTUALLY measure if your content is successful  FOLLOW CYNTHIA IG: https://www.instagram.com/cynthia.ace/ FREE DIY SOCIAL MEDIA AUDIT: https://mailchi.mp/81e520594a29/diy-social-media-audit KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kaylahertz  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

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• The Death of The Lash Industry?

  Welcome to this weeks episode of Educated Artistry Today we are covering the topic that has veen trending all over Instagram and Tik Tok this past week... THE DEATH OF THE LASH INDUSTRY?!  We cover:  My observations from the cleint perspective Why DIY lashes will never replace lash extension services fully  Upholding a luxury experience  How the industry is evolving and how you can evolve with it  FREE ways you can elevate your customer experience    Grab your ticket to The Lash Biz Babes Online Conference on May 18th + 19th for $299 https://lashbizbabesacademy.teachable.com/a/aff_tcxs6r7t/external?affcode=1259281_yjgdhfnn My Lash Bed Set Up   

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• Building a Clientele that withstands Economic Downturns with Lacey Salem

  Welcome to this weeks episode of Educated Artistry!   Today we are joined by Lacey Salem, a licensed esthetcian since 2017 in New York. She opened a solo studio in November of 2019. Then by November of 2021 I expanded and brought on 2 team members. Lacey is a three time winning Lashie Award winner courtesy of The Lash Conference. Former esthetics educator and now all things lash educator. Her newest venture is Laceys Lash and Esthetic Supply, where she is bringing the industries top brands straight to artists in her area.   Today we cover:    - Building a clientele that can withstand economic downturns  - How to market and find high end clients - The power of building connections within your community  - The client experience      LACEY IG: https://www.instagram.com/laceys_lashandesthetic_supply   LACEY WEBSITE: Www.lashandestheticsupply.com KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

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• Is Tik Tok Getting Banned?

  Welcome to this weeks episode of Educated Artistry!  Today we are talking all about the possible Tik Tok "Ban"  Could Tik Tok really get banned? What does this mean for the 170 million American users and the 7 million American small businesses that run on Tik Tok? And what does this mean for you if you have been trying to grow and build an audience on the platform? Should we ditch the app? Is it worth making content here and what does this mean for your beauty business? I'll be sharing my opinion and plan for content creation the upcoming months as we wait to see if this bill passes through to the President.  Lash Biz Babes Conference Tickets: https://www.lashbizbabesconference.com/#oXMHRW Square Referral Link: Get $1,000 of free processing: https://squareup.com/signup/en-us?signup_token=KAYLAHERTZ KAYLA IG: https://instagram.com/kkartistry_ KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_  EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast 

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