Do you enjoy the podcast? Please leave a review! 👉 Our new course, Advanced UX Content for Product, is available for preorder. Order and get 25% off, plus 30% off another course or workshop. 👉 Get 25% off all courses and workshops at UX Content Collective Navigate AI with clarity, not panic There’s a lot of noise about AI right now. It’s going to replace us. It’s going to revolutionize everything. It’s the best thing since sliced bread or the beginning of the end. In this episode, Andrew Stein, a content design leader and thoughtful skeptic, helps us cut through the noise. We talk about what AI actually means for content professionals, how to spot the hype, and what it looks like to respond with nuance instead of fear. This isn’t an AI doomscroll. It’s a clear-eyed look at the choices ahead of us—and why content designers are uniquely positioned to ask the right questions. What we talked about: ✅ Why skepticism is a healthy response to AI ✅ What content design still does better than AI (by a long shot) ✅ The pressure to “prove your value” in the age of automation ✅ How to have thoughtful conversations about AI at work ✅ Why embracing complexity is part of the job now ✅ The difference between curiosity and panic ✅ Where content strategy still shines no matter the tools ✅ Why being critical of tech isn’t being anti-tech Where to find Andrew: 📖 LinkedIn 👉 Our new course, Advanced UX Content for Product, is available for preorder. Order and get 25% off, plus 30% off another course or workshop. 👉 Get 25% off all courses and workshops at UX Content Collective
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1:01:46
Tips for job hunting in a tough market (Casey Webb, Indeed)
Do you enjoy the podcast? Please leave a review! 👉 ATTEND OUR MAJOR COURSE ANNOUNCEMENT ON MAY 6. REGISTER HERE. 👉 Get 20% off courses and workshops at UX Content Collective with PODCAST20. Staying hopeful, getting hired, and embracing the hustle The job market for content designers hasn’t been easy—and it’s even harder when you're trying to break into the field for the first time. But if there’s anyone who knows how to stay resilient through the process, it’s Casey Webb. In this episode, Casey shares her journey from marketing to UX content design—navigating layoffs, contracts, full-time roles, and everything in between. She talks candidly about building confidence, managing rejection, and why being coachable has been her secret weapon in landing roles at companies like Wells Fargo, Warner Bros. Discovery, eBay, and Indeed. If you’re job searching right now, or just feeling uncertain about your next move, this episode is for you. What we talked about: ✅ How Casey transitioned from marketing into content design ✅ The ups and downs of job hunting over the last few years ✅ Why the expectations for content designers have changed ✅ The importance of business impact and strategic thinking in portfolios ✅ How to deal with contradictory interview feedback ✅ Why the “one yes” mindset can help you push through ✅ Tips for preparing for interviews and asking smart questions ✅ Why reaching out and building a network really works ✅ How to show up with humility and curiosity—on and off paper ✅ Staying grounded when the job search gets tough Where to find Casey: 📖 LinkedIn 👉 ATTEND OUR MAJOR COURSE ANNOUNCEMENT ON MAY 6. REGISTER HERE. 👉 Get 20% off courses and workshops at UX Content Collective with PODCAST20.
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48:45
Are content design’s problems self-created? (Victor Beigelman, Meta)
Listen on: Apple Podcasts | Spotify Do you enjoy the podcast? Please leave a review! 👉 Get 25% off courses and workshops through April 6, 2025 at UX Content Collective. 👉 Check out Victor’s Substack, Footbridge 👉 Victor's piece on content design that sparked this conversation Rethinking influence, resentment, and the future of content design It’s easy (and often correct) to blame external factors for why content design doesn’t get the respect it deserves. But what if some of our biggest challenges are ones we’ve created ourselves? In this episode, Victor Beigelman, a longtime content designer at Meta, joins us for a candid conversation about how content designers might be getting in their own way. From clinging too tightly to writing as a core identity to unintentionally acting like the “language police,” Victor lays out a case for humility, adaptability, and product thinking as paths forward. If you’ve ever felt stuck in your content career, questioned your influence, or wondered what’s next for the discipline - this one’s for you. What we talked about: ✅ How acting like the “language police” hurts your credibility ✅ Why content design isn’t always seen as essential and how to change that ✅ What it means to be a “full-stack content designer” ✅ How to work more strategically with product and design partners ✅ Why style guide debates don’t move the needle ✅ How to build influence through collaboration not control ✅ Where content designers can lead in AI, AR/VR, and new interfaces ✅ The role of humility in building long-term impact Where to find Tom: 📖 LinkedIn 📖 Substack – Footbridge Enjoying the podcast? 👉 Leave a review and share this episode with your network! 👉 Get 25% off courses and workshops through April 6, 2025 at UX Content Collective.
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37:43
How to defend your design decisions (Tom Greever)
Listen on: Apple Podcasts | Spotify Do you enjoy the podcast? Please leave a review! 👉 Get 20% off courses and workshops at UX Content Collective. Just use the code PODCAST20 at checkout. 👉 Check out "Articulating Design Decisions" Mastering the art of defending your designs As a content designer, you’ve probably been asked, "Why did you use that word?" or "Why does this need to change?" Defending design decisions can be tough. Especially when feedback comes from stakeholders who might not fully understand content strategy. In this episode, Tom Greever, author of "Articulating Design Decisions", shares his framework for explaining and defending design choices with confidence. We talk about how to avoid common pitfalls, navigate stakeholder relationships, and build influence through persuasion, not confrontation. If you’ve ever struggled with defending your work or felt sidelined in design discussions, this episode will give you the tools to communicate your decisions clearly and build credibility. What we talked about: ✅ Why content designers struggle with defending decisions more than visual designers ✅ How to explain design choices without getting defensive ✅ How to anticipate stakeholder objections and respond effectively ✅ The role of confidence, persuasion, and relationship-building in design ✅ How to handle feedback that feels personal (without losing confidence) ✅ How to influence without authority and earn a place in strategic conversations ✅ Why writing things down is the best way to clarify your own thinking Where to find Tom: 📖 LinkedIn 📖 Website 📖 Book: "Articulating Design Decisions" Enjoying the podcast? 👉 Leave a review and share this episode with your network! Get 20% off UX Content Collective courses with code PODCAST20.
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44:36
The rise of UX writing in India (Sidika Sehgal)
Listen on: Apple Podcasts | Spotify Do you enjoy the podcast? Please leave a review! Get 20% off courses and workshops at UX Content Collective. Just use the code PODCAST20 at checkout. The rise of UX writing in India UX writing is still a young discipline in India, but it’s growing—fast. In this episode, Sidika Sehgal shares what’s happening on the ground: the demand for UX writers, why hiring is so challenging, and how localization is reshaping product experiences in one of the world’s most diverse markets. Sidika, a content designer at Rubrik, has seen the industry evolve over the past few years. She explains why tech investment in India is booming, what’s still holding UX writing back, and why the lack of senior UX writers is creating an uphill battle for many in the field. From the challenges of hiring UX writers in India to the unique role language and localization play in product design, this conversation dives deep into the realities of being a UX writer in an emerging market. What we talked about: ✅ The rise of UX writing in India and why the field is growing fast ✅ How India’s tech industry is shifting from outsourcing to full-scale product teams ✅ The biggest challenges for hiring UX writers in India ✅ Why UX writing salaries are finally catching up to product design salaries ✅ The role of localization—why Indian products often use a mix of English + regional languages ✅ The unique UX challenges in India, from smartphone adoption to non-intuitive UI patterns ✅ How UX writers in India are figuring things out without senior mentors ✅ The lack of specialization—why India doesn’t yet have growth writers, conversation designers, or accessibility specialists ✅ Why companies need to hire for potential, not just experience ✅ The future of UX writing in India—what’s needed for it to grow Where to find Sidika: 📖 Sidika’s article on UX Writing in India 📖 Sidika on LinkedIn 📖 UX Content Collective – Courses & Workshops Enjoying the podcast? 👉 Leave a review and share this episode with your network! Get 20% off UX Content Collective courses with code PODCAST20.
UX writing. Content design. Call it whatever you want: words and content are more important to good design and technology than ever. The words, phrases, and sentences you see in a user interface don't just appear there. They are written. Carefully crafted. This podcast is about the people who write those words, who design experiences with words, and who combine the power of language and technology.
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