Bringing Creativity to Cities Across Europe with Paintly Co-Founder Kenny Indenge
In this episode of the Crafty Mariana Podcast, I sit down with Kenny Indenge, co-founder of Paintly, a fast-growing paint-and-sip workshop business that has expanded across multiple European countries. Kenny shares his journey of launching Paintly, the challenges of growing a creative business, and the unique approach they take to make art accessible and fun for everyone.
What We Cover in This Episode:
✎ How Paintly was founded and inspired by a trip to South Africa
✎ The step-by-step process of launching Paintly in Belgium and expanding across Europe
✎ Challenges of scaling a workshop-based business internationally
✎ Finding and training hosts in different cities
✎ Working with venues, including partnerships with hotels
✎ Marketing strategies that drive bookings (including influencer collaborations and paid ads)
✎ The balance between keeping a stable job and running a growing business
✎ Future plans for Paintly, including an expansion into e-commerce
Kenny Indenge is the co-founder of Paintly, a workshop-based business bringing creative experiences to people across Europe. With a background in marketing and events, Kenny and his co-founder, Brandon, have grown Paintly into a thriving business with teams operating in Belgium, the Netherlands, the UK, Italy, and soon France. Their mission is to make art accessible and enjoyable, whether through in-person workshops or their upcoming Paintly painting kits.
Links & Resources:
✎ Paintly Website: paintlybe.com
✎ Painly Instagram: @paintlybe
✎ Painly Facebook: Paintly
✎ Painly Tiktok: @paintlybe
✎ Upcoming Workshops: paintlybe.com/en/reservation
Resources:Free Guide: How to Start Your Own Workshop BusinessFree Spreadsheet: Figure Out Your Numbers Spreadsheet!
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