Sharing the insider conversation on the business of creativity. Chatting with the people behind the most legendary work in the creative industry. What are the t...
S2.E14. The Power of Storytelling in Design with Studio 28K
In this conversation, Britton Stipetic sits down with Jonas and Steffen, the founders of Studio 28K, to explore the intersection of storytelling and design. They discuss how their philosophy of meaningful living shapes their creative process, the significance of storytelling in web design, and the challenges of capturing attention in a saturated market.
The duo also shares insights on their unique approach to client engagement, likening their design process to that of a Michelin-star restaurant, emphasizing organization and transparency. In this conversation, Britton discusses the importance of effective presentation and prototyping in design, emphasizing the need for a structured process that allows for creativity while managing client expectations. He highlights the significance of principles and values in guiding creative work and explores the impact of technology, including AI and real-time graphics, on the future of design. The conversation concludes with a reminder to prioritize enjoyment in the creative process.
Chapters:
00:00 The Essence of Storytelling in Design
02:49 Living Meaningfully: The Philosophy Behind Studio 28K
06:06 The Birth of 28K: A Reflection on Life's Days
08:58 Crafting Narratives: The Role of Storytelling in Design
11:50 Engaging in a Saturated Market: The Challenge of Attention
15:14 Designing Like a Michelin Star Restaurant: A Holistic Approach
17:56 Transparency in Process: The Open Kitchen Concept
29:25 The Art of Presentation and Prototyping
32:49 Crafting the Perfect Process
38:59 Principles and Values in Design
45:05 The Future of Design: Technology and Creativity
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59:06
S2.E13. The Future of Independent Work with Ben Huffman founder of Contra
Britton sits down with Ben Huffman, the founder of Contra. Ben shares his journey behind building Contra, a commission-free platform empowering independent creatives. He discusses its origins, driven by frustrations with traditional freelance marketplaces, and highlights the importance of trust, branding, and community.
The conversation explores AI's role in creativity, evolving work trends, and Contra's mission to support freelancers and agencies in a changing digital landscape.
Social:
Explore Contra
Twitter / X
Ben's LinkedIn
Chapters:
00:00 The Birth of Contra
10:51 Building a Community: The Future of Independent Work
20:14 Branding & Identity: The Heart of Contra
29:44 Authority and Trust: Foundations of a New Marketplace
35:28 Monetization and Trust Building
38:51 The Role of Human Interaction in Business
39:51 AI as a Tool for Creativity
42:35 The Importance of Brand Values
44:57 The Evolving Nature of Creativity and Work
49:38 Contra's Ecosystem and Audience Engagement
54:46 Scaling Agencies with Contra
01:06:04 The Future of Independent Work
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1:10:34
S2.E12. Unpacking the Essence of Creativity with Simon Dixon
In this conversation Britton sits down with Simon Dixon, co-founder of DixonBaxi, to discuss the fundamental aspects of creativity and its impact on humanity, and its intersection with branding and culture. Si emphasizes the importance of creativity in problem-solving, the role of flow state in the creative process, and the necessity of fostering an environment that encourages diverse thoughts and ideas. All this and much more!
If you don't know, DixonBaxi is a leading brand agency in London, crafting brands that ignite fandom through design, motion, voice, and sonic systems. Plug-and-play, scalable and distinct, creating real-world impact.
Social:
DixonBaxi Website
LinkedIn
Twitter/x
Chapters:
02:59 Creativity & Humanity
05:51 Creativity and Branding
09:01 The Role of Creativity and Expression
11:49 Flow State and Creative Process
15:10 Leadership and Fostering Creativity
18:01 People and Creativity
20:54 Diversity in Creative Thought
24:12 Macronutrients for Creativity
27:01 Calculated Risks
31:48 The Balance of Sacrifice and Achievement
34:12 Leadership and Team Dynamics
35:37 Pushing Boundaries
38:02 Responsibility in Design and Cultural Impact
40:52 Competitive Landscape
43:42 Personal Definitions of Success
50:55 The Evolution of Creativity in a Digital Age
58:10 Creating for Connection
01:01:02 Final Thoughts
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1:03:28
Branding & Illustration Masterclass with Adam Danielson & Peter Laxalt | 2x4
Welcome, today is an exciting day we are kicking off a new series here called 2x4 where I ask 2 different designers the same 4 questions so we can dive into one specific topic, today we dive into the world of branding and illustration and how they can be used together.
So let's meet our guests:
Adam Danielson is the founder of Ducktail, a branding & design studio based in Portland Maine. Ducktail specializes in creating playful branding, elevated strategy, and packaging design with character. They're shamelessly kind and craft-obsessed, making things feel more human in a world being overtaken by robots.
Peter Laxalt, is a designer, educator, artist, and creative technologist who specializes in the intersection of branding and technology. Peter is a seasoned design leader with over 15 years of experience working with companies in all stages from inception, growth, acquisition, and maturity.
Buckle up, as we explore the world of branding & illustration in this very first episode of 2x4, let's get into it.
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38:10
Building Beautiful Digital Products with TypeCode
What does it take to make exceptional digital products? How can one product leave us feeling content and keep us on it for hours while others drive us away in just a few clicks?
This week on Low-Key Legends we will learn from product veterans Zeke Shore and Ian Lord co-founders of TypeCode.
TypeCode designs and builds digital products and experiences, collaborating with ambitious clients like A24, Google, MoMA, Scholastic, Disney, and MIT to bring powerful ideas to life. Finding clever solutions to hard problems while making things beautiful, intuitive, functional, and effective
Sharing the insider conversation on the business of creativity. Chatting with the people behind the most legendary work in the creative industry. What are the tools and mindsets that lead to this success? Let's dive and explore together in our quest to become legendary.
South Africa