Low-Key Legends

• S2.E15. Brands, Boots, & Beer: Crafting Cultural Icons with Christian Helms

  Ever wonder how a logo becomes a legend? This week, we're diving deep withChristian Helms — the brand king of Austin, Texas, and founder ofHelms Workshop. The man who's turned branding into an art form that's part strategy, part storytelling, and 100% pure Texas magic helping to create an unfair advantage for the brands they work with.From crafting killer brands for Howler Brothers to leaving his mark on global icons like Jack Daniel's, Christian reveals the behind-the-scenes secrets of how everyday objects become cultural touchstones. We're talking about the alchemy that transforms a simple product into something people don't just buy and believe in.

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• S2.E15. Own Your Weird: Mick Champayne's Guide to Creative Confidence

  This week on Low-Key Legends, I sit down with Mick Champayne. Mick is a visual designer by day, working on Google's Search, Doodle, & Delight team and moonlighting as an illustrator. We explore how "delight" permeates all of Mick's work & life and helps to make effective brands, illustrations, and products. Interjecting personality and her unique brand of humor into everything she crafts - from passion projects to freelance work. Mick is no ordinary Mid-West momma. She was named one of The Noun Project and Dribbble’s top illustrators of 2024. She has forged a prolific career by embracing the idea of “I’m here for a good time, not a long time" and focusing on the joy of everyday things.From fart jokes to imposter syndrome gear up for a hilarious and far-ranging conversation with Mick Champayne.

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• S2.E14. The Power of Storytelling in Design with Studio 28K

  In this conversation, Britton Stipetic sits down with Jonas and Steffen, the founders of Studio 28K, to explore the intersection of storytelling and design. They discuss how their philosophy of meaningful living shapes their creative process, the significance of storytelling in web design, and the challenges of capturing attention in a saturated market. The duo also shares insights on their unique approach to client engagement, likening their design process to that of a Michelin-star restaurant, emphasizing organization and transparency. In this conversation, Britton discusses the importance of effective presentation and prototyping in design, emphasizing the need for a structured process that allows for creativity while managing client expectations. He highlights the significance of principles and values in guiding creative work and explores the impact of technology, including AI and real-time graphics, on the future of design. The conversation concludes with a reminder to prioritize enjoyment in the creative process. Chapters: 00:00 The Essence of Storytelling in Design 02:49 Living Meaningfully: The Philosophy Behind Studio 28K 06:06 The Birth of 28K: A Reflection on Life's Days 08:58 Crafting Narratives: The Role of Storytelling in Design 11:50 Engaging in a Saturated Market: The Challenge of Attention 15:14 Designing Like a Michelin Star Restaurant: A Holistic Approach 17:56 Transparency in Process: The Open Kitchen Concept 29:25 The Art of Presentation and Prototyping 32:49 Crafting the Perfect Process 38:59 Principles and Values in Design 45:05 The Future of Design: Technology and Creativity

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• S2.E13. The Future of Independent Work with Ben Huffman founder of Contra

  Britton sits down with Ben Huffman, the founder of Contra. Ben shares his journey behind building Contra, a commission-free platform empowering independent creatives. He discusses its origins, driven by frustrations with traditional freelance marketplaces, and highlights the importance of trust, branding, and community. The conversation explores AI's role in creativity, evolving work trends, and Contra's mission to support freelancers and agencies in a changing digital landscape. Social: Explore Contra Twitter / X Ben's LinkedIn Chapters: 00:00 The Birth of Contra 10:51 Building a Community: The Future of Independent Work 20:14 Branding & Identity: The Heart of Contra 29:44 Authority and Trust: Foundations of a New Marketplace 35:28 Monetization and Trust Building 38:51 The Role of Human Interaction in Business 39:51 AI as a Tool for Creativity 42:35 The Importance of Brand Values 44:57 The Evolving Nature of Creativity and Work 49:38 Contra's Ecosystem and Audience Engagement 54:46 Scaling Agencies with Contra 01:06:04 The Future of Independent Work

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• S2.E12. Unpacking the Essence of Creativity with Simon Dixon

  In this conversation Britton sits down with Simon Dixon, co-founder of DixonBaxi, to discuss the fundamental aspects of creativity and its impact on humanity, and its intersection with branding and culture. Si emphasizes the importance of creativity in problem-solving, the role of flow state in the creative process, and the necessity of fostering an environment that encourages diverse thoughts and ideas. All this and much more! If you don't know, DixonBaxi is a leading brand agency in London, crafting brands that ignite fandom through design, motion, voice, and sonic systems. Plug-and-play, scalable and distinct, creating real-world impact. Social: DixonBaxi Website LinkedIn Twitter/x Chapters: 02:59 Creativity & Humanity 05:51 Creativity and Branding 09:01 The Role of Creativity and Expression 11:49 Flow State and Creative Process 15:10 Leadership and Fostering Creativity 18:01 People and Creativity 20:54 Diversity in Creative Thought 24:12 Macronutrients for Creativity 27:01 Calculated Risks 31:48 The Balance of Sacrifice and Achievement 34:12 Leadership and Team Dynamics 35:37 Pushing Boundaries 38:02 Responsibility in Design and Cultural Impact 40:52 Competitive Landscape 43:42 Personal Definitions of Success 50:55 The Evolution of Creativity in a Digital Age 58:10 Creating for Connection 01:01:02 Final Thoughts

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